Under a new banner, OrangeTee, the esteemed real estate powerhouse headquartered in Singapore, has announced the entry of a new leading force into its hierarchy. As the new Senior Vice President, Jon Tan is set to spearhead the sectors of brand, digital marketing, and communications.
With his previous stint as the marketing team lead at Far East Organisation, Tan has an illustrious career that spans less than a year, but brimming with impactful contributions. His leadership was instrumental in shaping the marketing communications strategies for three distinct business units – corporate space, residential leasing, and overseas marketing initiatives in Hong Kong and China.
Notably, Tan brings a rich legacy from ERA Singapore where he served as Senior VP of Corporate Communications. A position he ascended to after proving his mettle as the VP of Corporate Communications. Tan demonstrated his expertise by leading dynamic teams across corporate and marketing communications, covering areas such as digital marketing, social media, design, and video production.
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His credentials are further solidified by his past roles as country marketing manager for the OTT platform HOOQ, head of marketing at Premium Automobiles, and other significant marketing-related positions at Sport Singapore and Innoform Media.
As he steps into his role at OrangeTee, Tan is all geared up to tap into his digital marketing and communications experience. He aims to push OrangeTee’s growth trajectory by creating compelling campaigns that will captivate and resonate with its diverse clientele and stakeholders.
With his pulse on emerging industry trends and a profound grasp of the industry ecosystem, Tan’s mission is crystal clear. In his own words from a LinkedIn post, he is committed “to delivering exceptional results that drive business forward and set new standards for excellence in the real estate industry.”
The story is based on an article from Marketing Interactive.