What is happening around the world in the field of marketing. Raw marketing and branding news.

Thums Up and Disney+ Hotstar Team Up for a Game-Changing Cricket Experience

In a move that promises to redefine how cricket fans engage with the sport, India's homegrown beverage brand Thums Up,

profile By Gaurav

Fossil’s “Made For This” Campaign Showcases Revamped Collection with Bollywood Stars

Fossil, the renowned global brand, has recently pulled the curtains off its enthralling new global campaign titled "Made For This."

profile By Komaldeep Kaur

Smart Rings: The Next Frontier in Wearable Tech

Wearable technology has been making waves for quite some time now, but the spotlight has mostly been on smartwatches. However,

profile By Divya Dubey