McDonald’s Hong Kong is pulling out all the stops to commemorate its 50th anniversary, bringing the beloved Ronald McDonald benches to 50 iconic locations across the city. This nostalgic initiative, in collaboration with DDB Group Hong Kong, marks the start of a year-long celebration, blending past memories with exciting modern-day experiences.
A Treasure Hunt for the Ages
The Ronald McDonald bench, a global emblem of McDonald’s warm familiarity, has become the centerpiece of this golden anniversary celebration. The campaign invites locals and visitors alike to embark on a treasure hunt across Hong Kong. Participants can use QR codes at each bench to register their finds via the McDonald’s app, unlocking fun facts and prizes from a pool of over 500,000 giveaways. Prizes range from menu items to digital assets, with the ultimate reward of a free Big Mac meal every day for a year reserved for the first 50 participants who collect all 50 stamps.
Adding to the excitement is a promotional video featuring Hong Kong’s iconic rap duo Softhard, known for their 90s association with the brand. The video showcases the duo placing benches at historical locations, inviting the public to join the hunt. Eight subsequent videos will highlight the significance of each location, creating a deeper connection to McDonald’s history while offering special daily menu deals.
A Celebration Steeped in Nostalgia
“We are so excited to be celebrating 50 years in Hong Kong in a way that we hope will provide both some comfort of the past and optimism for the future. The fun treasure hunt will be a great way to kickstart our celebration. I’m really looking forward to everyone experiencing what we have planned for further festivities; it’s going to be a fantastic year!” said Tina Chao, Chief Marketing and Digital Experience Officer.
This campaign also revives beloved characters like Grimace, Birdie, and Hamburglar, who will appear across major outdoor media platforms. In an exceptional gesture, McDonald’s wrapped a Star Ferry with campaign imagery, offering free rides on the launch day to commemorate this historic milestone.
Also Read: Kirti Choudhary: Redefining Pageantry with Inclusivity and Empowerment
Connecting with the Community
Andreas Krasser, CEO at DDB Group Hong Kong, reflected on the campaign’s emotional appeal: “This is a very important milestone for one of Hong Kong’s most beloved brands, and we wanted to do something that really connected emotionally with customers. We know from social listening that for many Hong Kongers, the Ronald McDonald bench is somewhat like a time machine, allowing them to walk down memory lane. So, it was a no-brainer to start the 50th-anniversary celebration with the bench.”
The treasure hunt is just the beginning. McDonald’s has planned a series of campaigns throughout 2025, ensuring the celebrations resonate with generations of fans who have cherished the brand as part of their lives.
About DDB Group Hong Kong
DDB Group Hong Kong, one of the most awarded agency groups in the region, has consistently delivered creativity and effectiveness. As the winner of numerous prestigious awards, including the Grand Effie and Campaign Asia’s HKSAR Creative Agency of the Year, DDB continues to lead the charge in innovative marketing solutions.
Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.
