Marketing in Asia: An Exclusive Interview with April Tayson
1. Why does switching measurement platforms remain to be one of the most challenging decisions in gaming? Switching measurement platforms is often avoided due to the high technical risks, significant potential for financial loss due to…
Keeping On The Move With Motorcycle Mode
In Malaysia, debates about sustainable transport are often reduced to a showdown: public transit versus private cars. The argument is simple — build better rail networks, and people will stop…
Omnicom Advertising Asia assembles senior team to help brands in Asia build tomorrow’s relevance today
Omnicom Advertising Asia (OA Asia) today announced the formation of a new regional, future focused leadership team designed to accelerate growth and strengthen long-term cultural relevance for brands in Asia.…
Give the Merlion a Break: VML, Scoot and Singapore Tourism Board Turn a National Icon into a Regional TikTok Movement
What happens when one of the world’s most photographed landmarks asks for a break? VML Singapore, in partnership with Scoot and the Singapore Tourism Board, set out to answer that…
Ellerton & Co. Appoints New Partners to Spearhead Next Phase of Asia-Pacific Expansion
Ellerton & Co. Public Relations (“Ellerton & Co.”), the leading independent strategic communications and integrated marketing agency, today announced a major leadership evolution to accelerate the firm’s rapid regional expansion.…
McCann Philippines Promotes Mitzie Lim-Nacianceno and Bambi Reyes to CEO and COO, Ushering In a New Era of Leadership
McCann Philippines Chairman Raul Castro has announced the promotion of Mitzie Lim-Nacianceno to Chief Executive Officer and Bambi Reyes to Chief Operating Officer, effective May 1. If you have worked…
Vaseline Celebrates Stubborn Everyday Love with ‘Love Hurts’
Vaseline has unveiled ‘Love Hurts’, a new campaign film that immortalises the stubborn, unspoken, everyday act of love: a parent, grandparent, or loved one applying Vaseline Petroleum Jelly to a child’s…
Independent Agency, The Garden Rebrands After Building a New Era Marketing OS
Social Garden, one of Australia's leading independent marketing agencies, today announced it has rebranded to The Garden, a bold evolution that reflects the company's expanded capabilities and vision for the…
WIREDCO JOINS OPENAI’S CHATGPT ADS PILOT IN AUSTRALIA
ward-winning brandformance agency WiredCo has joined OpenAI’s pilot for ChatGPT Ads in Australia, with clients Boost Mobile and THE ICONIC among the first brands in Australia to join the program. The move signals a shift in…
GapMaps Partners with Panolytica to Deliver Advanced Consumer Segmentation Data
GapMaps has announced a new strategic global partnership with UK-based data specialists Panolytica, providing businesses with access to high quality and granular consumer segmentation data across Australia, the Kingdom of…
AIA Singapore reimagines sustainability through the eyes of children in new short film series
AIA Singapore today launched a four-part short film series exploring sustainability through the perspective of children. By capturing their curiosity, imagination, and understanding of the world, the series brings a fresh…
impact.com Expands YouTube Collaboration as Creator Partnerships API Early Adopter, Powering End-to-End, Performance-Driven Creator Campaigns
impact.com, the world’s leading commerce partnership marketing platform, today announced it is expanding its collaboration with YouTube as an early adopter of the YouTube Creator Partnerships API, giving brands and…
Exclusive Interview: Canon Singapore CEO Toshiyuki Ishii Shares Insights with Marketing In Asia
1. What are some of the characteristics of marketing to Gen Zs and how is this different from other generations? Gen Zs are one of the most discerning groups of…
Sprite Lands Back in the Heart of Street Culture in ASEAN & SouthPacific with Launch of New Global Platform ‘It’s That Fresh’
Sprite®, the world’s No. 1 lemon-lime soft drink, is entering its boldest, freshest chapter yet in ASEAN & South Pacific. With the launch of ‘It’s That Fresh,’ Sprite reaffirms its…
