2026 FIFA World Cup Audiences Are Moving Across Screens and Dayparts in Singapore, Nexxen Forecast Finds
Nexxen, the advertising technology platform powered by unique data and media, today launched a new predictions report on Singaporean viewership of the 2026 FIFA World Cup, leveraging Nexxen’s proprietary data…
Nexxen Brings Programmatic Native Smart TV Home Screen Advertising to APAC
Nexxen, the advertising technology platform powered by unique data and media, today announced that the “first-to-market” capability toprogrammatically activate native Smart TV inventory, “Nexxen TV Home Screen”, is now live…
Marketing experts gather in Manila to discuss future of loyalty and personalisation in the region
The commercial pressure on brands has sharpened at the same time. Acquisition costs are climbing across the region, marketing budgets are under closer scrutiny, and the return on broad discounting…
AI Won’t Fix Broken Personalisation: New Braze Report Reveals How Media,Entertainment and Gaming Can Drive Real Success
As AI dominates martech investment across Asia Pacific, a new report from Braze has revealed that the biggest barrier to effective personalisation is not a lack of artificial intelligence, but…
PolyAI Selects Kong to Strengthen Conversational AI Customer Experiences
The evolution of conversational AI and its impact on customer experience is fast becoming a pressure point for businesses across the world. But how can conversational AI deepen customer experiences…
New research across Asia-Pacific & Japan suggests that only half the region’s employees feel ready for AI, while leadership are more bearish
APJ is one of the world’s most active regions for AI investment. From Japan’s national AI strategy to India’s fast-expanding technology sector, the appetite for AI-led transformation is real, well-funded…
RAMMP’s new AI solution can catch a bad marketing campaign before it happens
Leading marketing diagnostic platform RAMMP has launched a free AI plug-in that gives business owners real-time analysis of where customer trust is breaking in their buying journey, without the cost…
Amperity Turns Real-Time Customer Context into Meaningful Brand Experiences
Amperity, the leading AI-powered Customer Data Cloud, today announced a new set of AI assistants and real-time capabilities that help organizations act on customer signals the moment they happen. Unveiled…
TikTok Unveils Native Experiences and Creative AI to Power App Growth in Southeast Asia
TikTok today unveiled its latest product innovations at the TikTok Apps Summit 2026, an event now in its second year bringing together more than 150 C-level decision-makers from apps and…
OPPO Reno16 Series Set for Global Launch, Announces BABYMONSTER as Reno Ambassador
OPPO today announced that the Reno16 Series will officially launch across selected global markets beginning June 25, starting with Thailand and Spain. Alongside the upcoming launch, OPPO also announced internationally…
Mogu Mogu” Launches Global Campaign “Wanna Skip? You Gotta Chew” to Engage Gen Z Worldwide
Sappe Public Company Limited (SAPPE), a leading innovator in beverages from Thailand and the creator of the global “Snack Drink” category, continues to energize the international market with the launch…
Marketing in Asia: An Exclusive Interview with April Tayson
1. Why does switching measurement platforms remain to be one of the most challenging decisions in gaming? Switching measurement platforms is often avoided due to the high technical risks, significant potential for financial loss due to…
Keeping On The Move With Motorcycle Mode
In Malaysia, debates about sustainable transport are often reduced to a showdown: public transit versus private cars. The argument is simple — build better rail networks, and people will stop…
Omnicom Advertising Asia assembles senior team to help brands in Asia build tomorrow’s relevance today
Omnicom Advertising Asia (OA Asia) today announced the formation of a new regional, future focused leadership team designed to accelerate growth and strengthen long-term cultural relevance for brands in Asia.…
Give the Merlion a Break: VML, Scoot and Singapore Tourism Board Turn a National Icon into a Regional TikTok Movement
What happens when one of the world’s most photographed landmarks asks for a break? VML Singapore, in partnership with Scoot and the Singapore Tourism Board, set out to answer that…
