The latest marketing research reports from MIA and around the world.

Japanese Gen Zers Drive Vinyl Records Resurgence Amid Digital Dominance

Despite the dominance of digital streaming platforms, Japan remains a bastion of physical media, witnessing a remarkable resurgence in vinyl

profile By Dr. Surbhi Sharma

Global Ad Market Surges: MAGNA Increases 2024 Growth Forecast to 10%

Vincent Létang, EVP, Global Market Research at MAGNA, and author of the report, said: “Based on MAGNA’s analysis of media

profile By Dr. Surbhi Sharma

Transforming Hobbies into Hustles: VistaPrint’s $30K Competition Empowers Aussies to Launch Businesses

In a new 2024 Small Business Report by VistaPrint, it has been unveiled that a significant 59% of Australians with

profile By Dr. Surbhi Sharma