Research

The latest marketing research reports from MIA and around the world.

Japanese Gen Zers Drive Vinyl Records Resurgence Amid Digital Dominance

Despite the dominance of digital streaming platforms, Japan remains a bastion of physical media, witnessing a remarkable resurgence in vinyl

profile By Dr. Surbhi Sharma

Global Ad Market Surges: MAGNA Increases 2024 Growth Forecast to 10%

Vincent Létang, EVP, Global Market Research at MAGNA, and author of the report, said: “Based on MAGNA’s analysis of media

profile By Dr. Surbhi Sharma

Transforming Hobbies into Hustles: VistaPrint’s $30K Competition Empowers Aussies to Launch Businesses

In a new 2024 Small Business Report by VistaPrint, it has been unveiled that a significant 59% of Australians with

profile By Dr. Surbhi Sharma