New research across Asia-Pacific & Japan suggests that only half the region’s employees feel ready for AI, while leadership are more bearish
APJ is one of the world’s most active regions for AI investment. From Japan’s national AI strategy to India’s fast-expanding technology sector, the appetite for AI-led transformation is real, well-funded…
RAMMP’s new AI solution can catch a bad marketing campaign before it happens
Leading marketing diagnostic platform RAMMP has launched a free AI plug-in that gives business owners real-time analysis of where customer trust is breaking in their buying journey, without the cost…
Amperity Turns Real-Time Customer Context into Meaningful Brand Experiences
Amperity, the leading AI-powered Customer Data Cloud, today announced a new set of AI assistants and real-time capabilities that help organizations act on customer signals the moment they happen. Unveiled…
TikTok Unveils Native Experiences and Creative AI to Power App Growth in Southeast Asia
TikTok today unveiled its latest product innovations at the TikTok Apps Summit 2026, an event now in its second year bringing together more than 150 C-level decision-makers from apps and…
OPPO Reno16 Series Set for Global Launch, Announces BABYMONSTER as Reno Ambassador
OPPO today announced that the Reno16 Series will officially launch across selected global markets beginning June 25, starting with Thailand and Spain. Alongside the upcoming launch, OPPO also announced internationally…
Mogu Mogu” Launches Global Campaign “Wanna Skip? You Gotta Chew” to Engage Gen Z Worldwide
Sappe Public Company Limited (SAPPE), a leading innovator in beverages from Thailand and the creator of the global “Snack Drink” category, continues to energize the international market with the launch…
Marketing in Asia: An Exclusive Interview with April Tayson
1. Why does switching measurement platforms remain to be one of the most challenging decisions in gaming? Switching measurement platforms is often avoided due to the high technical risks, significant potential for financial loss due to…
Keeping On The Move With Motorcycle Mode
In Malaysia, debates about sustainable transport are often reduced to a showdown: public transit versus private cars. The argument is simple — build better rail networks, and people will stop…
Omnicom Advertising Asia assembles senior team to help brands in Asia build tomorrow’s relevance today
Omnicom Advertising Asia (OA Asia) today announced the formation of a new regional, future focused leadership team designed to accelerate growth and strengthen long-term cultural relevance for brands in Asia.…
Give the Merlion a Break: VML, Scoot and Singapore Tourism Board Turn a National Icon into a Regional TikTok Movement
What happens when one of the world’s most photographed landmarks asks for a break? VML Singapore, in partnership with Scoot and the Singapore Tourism Board, set out to answer that…
Ellerton & Co. Appoints New Partners to Spearhead Next Phase of Asia-Pacific Expansion
Ellerton & Co. Public Relations (“Ellerton & Co.”), the leading independent strategic communications and integrated marketing agency, today announced a major leadership evolution to accelerate the firm’s rapid regional expansion.…
McCann Philippines Promotes Mitzie Lim-Nacianceno and Bambi Reyes to CEO and COO, Ushering In a New Era of Leadership
McCann Philippines Chairman Raul Castro has announced the promotion of Mitzie Lim-Nacianceno to Chief Executive Officer and Bambi Reyes to Chief Operating Officer, effective May 1. If you have worked…
Vaseline Celebrates Stubborn Everyday Love with ‘Love Hurts’
Vaseline has unveiled ‘Love Hurts’, a new campaign film that immortalises the stubborn, unspoken, everyday act of love: a parent, grandparent, or loved one applying Vaseline Petroleum Jelly to a child’s…
Independent Agency, The Garden Rebrands After Building a New Era Marketing OS
Social Garden, one of Australia's leading independent marketing agencies, today announced it has rebranded to The Garden, a bold evolution that reflects the company's expanded capabilities and vision for the…
WIREDCO JOINS OPENAI’S CHATGPT ADS PILOT IN AUSTRALIA
ward-winning brandformance agency WiredCo has joined OpenAI’s pilot for ChatGPT Ads in Australia, with clients Boost Mobile and THE ICONIC among the first brands in Australia to join the program. The move signals a shift in…
