The National Basketball Association (NBA) and The Coca-Cola Company have announced a new multiyear global marketing partnership
The National Basketball Association (NBA) and The Coca-Cola Company today announced a new global marketing partnership, bringing Sprite® back as the league’s Official Global Soft Drink Partner. The agreement marks…
FILMART and EntertainmentPulse draw about 8,000 industry participants
The 30th Hong Kong International Film & TV Market (FILMART) and EntertainmentPulse, organised by the Hong Kong Trade Development Council (HKTDC), concluded successfully today. The two events attracted about 8,000…
MarketingPulse and eTailingPulse attract more than 1,700 industry professionals
Organised by the Hong Kong Trade Development Council (HKTDC), MarketingPulse and eTailingPulse successfully concluded at the Hong Kong Convention and Exhibition Centre (HKCEC). The premier annual e-commerce and brand marketing events drew a vibrant…
BBDO Hong Kong wins big at Kam Fan with Grand Kam Fan
BBDO Hong Kong has had a strong start in the market with its creative awards success at this year's Kam Fan awards, held in Hong Kong last night. The agency…
Neat Appoints Javed Khan as CEO to Lead AI Transformation
Neat, the pioneering video technology company, today announced the appointment of Javed Khan as Chief Executive Officer (CEO). Khan, a seasoned technology executive with a proven track record in AI-driven…
ROYAL CARIBBEAN ANNOUNCES QUANTUM OF THE SEAS’ 2027-28 SINGAPORE GETAWAYS, MAKING ASIA HOLIDAYS BOLDER FOR EVERY GENERATION
Quantum of the Seas will once again call Singapore home in 2027, giving adventurers across the region more ways to explore Asia. From October 2027 to March 2028, families and friends can…
The Rumours Are True: Grimace Is Here to Shake Things Up
He’s purple, he needs no introduction and he’s here to shake things up… with the Grimace Shake! The global sensation of a Shake has finally landed in Singapore – Grimace’s favourite…
International Women’s Day: Equity in Advertising and Marketing
Across marketing, advertising and technology women in leadership across the APAC region reflect on the structural barriers that persist and the responsibility leaders carry to create systems where women have influence. All…
Amperity Appoints Bridget Perry as Chief Marketing Officer to Accelerate AI-Driven Enterprise Growth
Amperity, the leading AI-powered Customer Data Cloud, today announced the appointment of Bridget Perry as Chief Marketing Officer. Perry brings more than two decades of experience scaling high-growth B2B SaaS companies…
Trust as a measurable asset for marketers in the age of AI
Geoff Main, Marketing Director/Founder, Passionberry Marketing I've spent the past year talking to founders who are nervous about their runway, CMOs defending budgets they can't fully justify, and marketing teams trying to figure out what…
The Transaction Your Loyalty Program Just Lost to an AI Agent
Agentic commerce is coming to Southeast Asia. The retailers who win won’t be the ones with the best app, they’ll be the ones whose loyalty infrastructure is fast enough for machines to find Aaron Crowe,…
Truecaller Partners with AnyMind Group to Expand Direct Sales Footprint Across MENA and Southeast Asia
Truecaller, the leading global communications platform, today announced a strategic direct sales reseller partnership with AnyMind Group, a Business-Process-as-a-Service company for marketing, e-commerce and digital transformation. The collaboration is aimed…
FILMART and EntertainmentPulse open today
The 30th Hong Kong International Film and TV Market (FILMART) and EntertainmentPulse, organised by the Hong Kong Trade Development Council (HKTDC), is taking place from March 17 to 20 at…
Special appoints Maddie Marovino as National Head of Social
Special has announced the appointment of Maddie Marovino to the newly created National Head of Social role, as the agency continues to strengthen its earned connectivity offering. In her new role, Maddie…
MarketingPulse and eTailingPulse open next Thursday
Organised by the Hong Kong Trade Development Council (HKTDC), MarketingPulse and eTailingPulse – Asia’s premier annual e-commerce and marketing events – will be held concurrently on 19 March at the Hong Kong Convention and…
