Ellerton & Co. Appoints New Partners to Spearhead Next Phase of Asia-Pacific Expansion
Ellerton & Co. Public Relations (“Ellerton & Co.”), the leading independent strategic communications and integrated marketing agency, today announced a major leadership evolution to accelerate the firm’s rapid regional expansion.…
McCann Philippines Promotes Mitzie Lim-Nacianceno and Bambi Reyes to CEO and COO, Ushering In a New Era of Leadership
McCann Philippines Chairman Raul Castro has announced the promotion of Mitzie Lim-Nacianceno to Chief Executive Officer and Bambi Reyes to Chief Operating Officer, effective May 1. If you have worked…
Vaseline Celebrates Stubborn Everyday Love with ‘Love Hurts’
Vaseline has unveiled ‘Love Hurts’, a new campaign film that immortalises the stubborn, unspoken, everyday act of love: a parent, grandparent, or loved one applying Vaseline Petroleum Jelly to a child’s…
Independent Agency, The Garden Rebrands After Building a New Era Marketing OS
Social Garden, one of Australia's leading independent marketing agencies, today announced it has rebranded to The Garden, a bold evolution that reflects the company's expanded capabilities and vision for the…
WIREDCO JOINS OPENAI’S CHATGPT ADS PILOT IN AUSTRALIA
ward-winning brandformance agency WiredCo has joined OpenAI’s pilot for ChatGPT Ads in Australia, with clients Boost Mobile and THE ICONIC among the first brands in Australia to join the program. The move signals a shift in…
GapMaps Partners with Panolytica to Deliver Advanced Consumer Segmentation Data
GapMaps has announced a new strategic global partnership with UK-based data specialists Panolytica, providing businesses with access to high quality and granular consumer segmentation data across Australia, the Kingdom of…
AIA Singapore reimagines sustainability through the eyes of children in new short film series
AIA Singapore today launched a four-part short film series exploring sustainability through the perspective of children. By capturing their curiosity, imagination, and understanding of the world, the series brings a fresh…
impact.com Expands YouTube Collaboration as Creator Partnerships API Early Adopter, Powering End-to-End, Performance-Driven Creator Campaigns
impact.com, the world’s leading commerce partnership marketing platform, today announced it is expanding its collaboration with YouTube as an early adopter of the YouTube Creator Partnerships API, giving brands and…
Exclusive Interview: Canon Singapore CEO Toshiyuki Ishii Shares Insights with Marketing In Asia
1. What are some of the characteristics of marketing to Gen Zs and how is this different from other generations? Gen Zs are one of the most discerning groups of…
Sprite Lands Back in the Heart of Street Culture in ASEAN & SouthPacific with Launch of New Global Platform ‘It’s That Fresh’
Sprite®, the world’s No. 1 lemon-lime soft drink, is entering its boldest, freshest chapter yet in ASEAN & South Pacific. With the launch of ‘It’s That Fresh,’ Sprite reaffirms its…
BBH Funds Future Generation of Talent with Sixth Year of Barn
BH London is reinforcing its commitment to helping junior talent enter the ad industry as it opens applications for the sixth consecutive year of creative advertising school, Barn. At a…
Effie Worldwide Reveals Global Grand Contenders for its 2025 Global Best of the Best Effie Awards
Effie Worldwide, the global authority on marketing effectiveness, today unveiled the 47 Global Grand Contenders for the 2025 Global Best of the Best Effie Awards.The Global Best of the Best…
INTERNATIONAL SUSTAINABILITY WEEK 2026 SOFT LAUNCH SIGNALS SHIFT FROM SUSTAINABILITY AMBITION TO REAL-WORLD DELIVERY
As global energy markets face continued volatility amid geopolitical uncertainty, cities and the built environment must respond to shifting supply dynamics. Increasingly, buildings are no longer passive assets but are…
LANEIGE appoints Jung von Matt HANGANG for global Bouncy & Firm Serum campaign
In a category obsessed with instant results, LANEIGE is choosing a more enduring narrative. The premium skincare brand has appointed Jung von Matt HANGANG to lead the global push of…
HAVAS Red Launches EchoWeave to Lead a New Era of AI-Powered Brand Visibility
HAVAS Red, the micronetwork of borderless merged media agencies, today announced the launch of EchoWeave, a global specialisation designed to help brands master generative engine optimisation (GEO) and secure visibility,…
