SHAH ALAM, December 2024 – Carlsberg invites consumers to bask in the beauty of artistically crafted Carlsberg Danish Pilsner and Carlsberg Smooth Draught artist-edition Chinese New Year (CNY) bottles and cans. The creative artwork is an expression of new beginnings and celebrations, inviting all to raise a toast to abundant blessings.
Themed ‘Brewing Prosperity Together’, this coming Chinese New Year is made more auspicious with the Chinese characters ‘一起發’ or read in Chinese Pinyin as ‘178’ in numeric code, as the year 2025 marks Carlsberg’s 178th anniversary globally. A standout feature of this masterpiece is a striking snake motif, with Carlsberg’s iconic hop leaf masterfully reimagined as its head, gracefully weaving its way through a vibrant tapestry of blooming peonies, orchids, and delightful fireworks.
The creative fusion of the traditional Chinese Zodiac Snake with the contemporary hop leaf tastefully accentuates traditional beer-drinking occasions made #BestwithCarlsberg. This modern CNY festive packaging is the imaginative workings of the acclaimed, award-winning artist duo YAO from Malaysia and Su Su from China, both part of the renowned 1983ASIA outfit. The outcome is a creation that transcends cultural boundaries, radiating themes of renewal, joy, and good fortune.
Stefano Clini, Managing Director of Carlsberg Malaysia, expressed, “This Year of the Snake, we are thrilled to embody the essence of ‘Brewing Prosperity Together’ as Carlsberg goes beyond brewing great beers; it’s about creating experiences that bring people together in joy and harmony as we enter a promising new year. We hope this collection becomes a meaningful part of every celebration, adding elegance, prosperity, and a touch of smoothness to life’s most treasured moments. Here’s to a year that is truly #BestWithCarlsberg!”
This season, Carlsberg is bringing the festive spirit to life with immersive consumer engagements filled with vibrant performances and interactive moments to ring in the Year of the Snake with rhythm and energy. Dive into the hustle and bustle of the interactive CarlsBazaar coming to 1 Utama Shopping Centre in Selangor from 9 to 12 January and Gurney Plaza in George Town from 16 to 19 January. Consumers can explore exclusive Carlsberg merchandise, including chic, limited edition Chinese New Year apparel from Carlsberg’s collaboration with TNTCO. Designed to bring festive energy to your wardrobe, this collection combines the joy of the season with stylish streetwear, featuring vibrant colours and symbols of prosperity. Alongside these stylish pieces, discover festive treats and exclusive CNY goodies to enhance the celebrations.
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Kicking-off first from 1 December to 31 January 2025, consumers will be able to get a Lock&Lock Electric Grill Pan when they shop for three cartons of Carlsberg products, one of which must be 1664, Connor’s, Sapporo, or Somersby cider, in super and hypermarkets, 99 Speedmart as well as e-commerce sites in West Malaysia.
In Sabah and Sarawak’s super- and hypermarkets and e-commerce sites, shoppers can get a Lock&Lock Electric Grill Pan when they purchase a total of three cartons: two cartons of Carlsberg Smooth Draught, and one carton of either 1664, Connor’s, Sapporo, or Somersby cider.
Additionally, consumers who purchase three cartons of either 1664 or Connor’s will be eligible for exclusive rewards. With any purchase of 1664 variants, shoppers can win a beautiful 1664 Mahjong set. For Connor’s, a cool mini fridge will be available for redemption. These offers are also available at super- and hypermarkets and e-commerce sites.
In convenience stores, consumers can redeem RM5 in Touch n’ Go eWallet credit and will be in the running to win an iPad Mini for every purchase of RM20 worth of Carlsberg products between 1 January to 28 February 2025.
In food courts and hawker centres, consumers can redeem a Carlsberg Thermal Bottle with every submission of 9 bottle caps from participating brands from now until 16 February 2025. They also stand a chance to win a Lock&Lock Electric Grill or one of the 5 weekly grand prize Ang Pows of RM8,888.
In bars and pubs, consumers also stand to win one of the 75 limited-edition 1664 Mahjong sets each week when they spend RM118 on any combination of Carlsberg Danish Pilsner, Carlsberg Smooth Draught, Sapporo, Somersby or Connor’s for one entry or 1664 for two entries between 16 December 2024 to 16 February 2025.
Last but not least, 60 participating outlets in Peninsular Malaysia will run Carlsberg’s ‘Drumming Prosperity Together’ engagement on selected weekends from 28 December 2024 to 26 January 2025. With the purchase of Carlsberg products worth RM288 and more, consumers can beat the drum for a chance to win Rummy sets, RM8 or RM88 Touch ‘n Go eWallet Credit.
There’s more! Attend ‘CNY Nights’ at more than 80 hotspots nationwide from January to February 2025 and win even more of these great prizes.
About Carlsberg Malaysia Group
Carlsberg Brewery Malaysia Berhad was incorporated in December 1969. We are a dynamic brewer with operations in Malaysia and Singapore, with stakes in a brewery in Sri Lanka, and regional presence via exports.
Our international portfolio of brands features Probably the Best Beer in the World – Carlsberg Danish Pilsner, Carlsberg Smooth Draught and Carlsberg Special Brew as well as Carlsberg Alcohol Free Pilsner and Wheat. Our international premium brews including France’s premium beers 1664 BRUT, 1664 Blanc and 1664 Rosé, as well as iconic first beer of Japan, Sapporo Premium Beer, European cider Somersby, British-inspired Connor’s Stout Porter and US award-winning craft beer Brooklyn Brewery as well as Tuborg Strong. Our local brands include SKOL, Royal Stout and Nutrimalt. Our products are for non-Muslim consumers aged 21 and above in Malaysia or aged 18 and above in Singapore. Please #CELEBRATERESPONSIBLY – if you drink, don’t drive!
Our 640 performance-driven employees are guided by our Purpose of Brewing for a Better Today and Tomorrow and we are committed to delivering on our ESG programme of Together Towards ZERO and Beyond in our quest to achieve net zero carbon emissions throughout our value chain by 2040. Find out more at www.carlsbergmalaysia.com.my
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