New Delhi, December 23, 2024 – In a landmark event that celebrates resilience and entrepreneurial spirit, Meena Bindra, Founder and Chairperson of BIBA, unveiled her much-anticipated memoir, A Stitch in Time: The BIBA Story. This inspiring book chronicles her journey of redefining Indian fashion and entrepreneurship, marking a significant chapter in the industry’s evolution.
A Tribute to Women Entrepreneurs
The launch event was graced by Mrs. Smriti Irani, Former Union Minister of Women & Child Development, who served as the Chief Guest. Highlighting the significance of Meena Bindra’s journey, Mrs. Irani remarked: “I extend my heartfelt congratulations to the ‘bebe’ of BIBA on the launch of her memoir. BIBA has been a monumental force behind conserving and at the same time pushing forward the Indian textile industry within India and across borders. She stands as a true inspiration for women across generations and aspiring entrepreneurs, proving that no dream is too big and no barrier insurmountable.”
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The Memoir: A Journey of Passion and Perseverance
In A Stitch in Time, Meena Bindra reflects on her humble beginnings, her daring leap into entrepreneurship at 40, and the challenges of balancing personal and professional life. She recounts her early days of designing salwar kameez at home with a modest loan of ₹8,000 and how it blossomed into a brand that revolutionized Indian fashion.
Sharing her vision, Bindra said: “When I started my venture, I had no grand ambitions—just a passion for design and the desire to earn some pocket money. The ₹8,000 loan I took to start this venture was a leap of faith, and this leap changed the course of my life and many others. Through this book, I want readers to know the magic that happens when you follow your heart.”
An Entrepreneurial Legacy
Her son, Mr. Siddharath Bindra, Managing Director of BIBA, expressed immense pride:
“Her story is not just about building a brand but about breaking barriers and redefining possibilities for women in India. I hope it inspires many more to dream big and embrace their unique journey.”
Capturing the Evolution of Indian Fashion
The memoir delves into the Indian fashion and retail industry’s transformation, capturing its challenges, breakthroughs, and opportunities. From the emergence of salwar kameez as a pan-Indian garment to the rise of organized retail, A Stitch in Time is a testament to the dynamic spirit of Indian entrepreneurship.
About the Book
Meena Bindra’s A Stitch in Time is a personal tale of resilience, charting her journey from a naval wife to a trailblazing entrepreneur. It offers a unique perspective on the growth of Indian fashion and retail over four decades, making it an insightful read for entrepreneurs and fashion enthusiasts alike.
About BIBA
Founded in 1988 by Meena Bindra, BIBA has grown from a home-based venture to India’s most loved ethnic wear brand. With over 370 stores across India and a global presence, BIBA continues to redefine Indian fashion through innovation and inclusivity. The brand’s offerings include salwar kameez dupattas, mix-and-match apparel, kids’ wear, and premium bridal collections.
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