Indian cricketer Shikhar Dhawan embarks on a new inning as an investor and brand ambassador for TagZ Foods, a Bengaluru-based urban snack brand. Recognized for his aggressive batting approach, commitment to fitness, and popularity among the younger demographic, Dhawan’s association with TagZ Foods aligns well with his pursuit of fitness and healthier lifestyle choices.
Dhawan expressed his enthusiasm about the partnership stating, “I’m excited to join hands with TagZ Foods, a brand dedicated to promoting healthier snacking habits. As an athlete, I value the significance of healthier eating and leading an active lifestyle. I’m thrilled to contribute to TagZ Foods as it gears up for its next phase of growth and expansion.”
With Dhawan on board, TagZ Foods intends to reach a wider audience, advocating for healthier snacking choices. The company plans to roll out marketing and advertising campaigns to elevate the brand’s snacking experience.
Co-founder of TagZ Foods, Anish Basu Roy, welcomes Dhawan to the team. He adds, “Dhawan represents the values we stand for, including healthier eating, fitness, and an active lifestyle. His dual role as an investor and brand ambassador greatly aligns with our brand’s mission.”
TagZ Foods, co-founded by Anish Basu Roy and Sagar Bhalotia in 2019, is known for its range of healthier snack options, including popped potato chips with 50% less fat, hemp cookies, and gourmet dips. The brand is eager to expand its product line, increase production capacity, and extend its distribution to other cities in the country.