A committed fitness enthusiast, Shilpa Shetty has always championed the cause of a healthy body and mind, focusing on fresh food as a cornerstone of wellness. Now, she’s taking this commitment further, announcing her partnership with KisanKonnect, an innovative agri-tech company that brings farm-fresh produce straight to consumers.
Speaking about the partnership, Shilpa expressed, “My belief in a fit and healthy India drives my actions and initiatives. I’m thrilled to discover that KisanKonnect’s founders echo this sentiment. Their work not only ensures access to safe and fresh food but also bridges the gap between thousands of farmers and consumers. This aligns perfectly with my vision of promoting health in a country where agriculture plays a vital role. By focusing on soil health, crop health, and creating a tech-enabled supply chain, KisanKonnect is doing remarkable work. Consumers can now trace and trust their food source through the KisanKonnect App and ‘Farm Stores’, securing nutrition in fruits and vegetables.”
KisanKonnect, a homegrown brand, aims to address the challenges of establishing an efficient supply chain to deliver the freshest produce to consumers in minimal time. Vivek Nirmal, founder of KisanKonnect, said, “Having Shilpa on board in our journey of providing fresh and nutritious produce to customers is delightful. We began as a farmer’s producer company, working tirelessly on soil testing and plant biologicals based on ‘Regenerative Agricultural’, aiding thousands of our farmer members in maintaining a healthy soil. Our unique model ensures improved returns for smallholder farmers and fresh, nutritious food for consumers.”
Nidhi Nirmal, co-founder, added, “We boast the largest assortment in the fruits and vegetables space and provide services anywhere in Mumbai and Pune within 4-6 hours of ordering. Customers can choose from multiple delivery slots or simply visit our nearest ‘Farm Stores’.”