In a dynamic move that underlines the strength of long-term relationships, Malaysian publishers Malaysiakini and Media Works have rekindled their bonds with Outbrain, an avant-garde technological platform for the open web. These three-year renewals emphasize the mutual benefits that this continuous collaboration offers.
Outbrain, known for its innovative approach to open web technology, has been meticulously developing connections with publishers, offering them sophisticated content suggestion tools. These tools help in driving web traffic, enhancing the quality of ads, and generating revenue.
Also Read: Coca-Cola Appoints Win Metawin as First ASEAN Brand Ambassador: Launches ‘A Recipe for Magic’ Campaign
Both Malaysiakini and Media Works have been instrumental in establishing the efficacy of Outbrain’s platform. They have been key partners in solidifying Outbrain’s position within its extensive network.
The alliance with Malaysiakini, an independent news outlet in Malaysia, allows Outbrain to reach a broader audience with its content discovery engine, Smartlogic. This synchronizes perfectly with Outbrain’s mission of linking audiences with pertinent information and engaging experiences, mirroring Malaysiakini’s commitment to offer reliable news and compelling content.
Eve Solomon, Managing Director, Publisher Business Development for JAPAC at Outbrain, expressed her delight at the renewal of these partnerships. Solomon praised the shared commitment to excellence in journalism and the trust these publishers have in Outbrain’s platform, which has resulted in robust, enduring collaborations.
Manohar Kanagasingam, General Manager of Malaysiakini, echoed similar sentiments. He highlighted Outbrain’s role in helping Malaysiakini provide relevant and engaging content to its readers through its sophisticated content recommendation capabilities.
Similarly, Media Works has experienced substantial growth in attracting and retaining a substantial audience. They achieved this through the utilization of Outbrain’s content recommendation engine, optimizing ad revenue in the process.
As Outbrain continues to foster these partnerships, it stays committed to leveraging AI technology to enhance user experiences and deliver high-quality news to audiences, thereby transforming the landscape of the open web.
This news is based on a report by Marketech APAC.