Coca-Cola has announced influencer, actor, and model Win Metawin as its inaugural ASEAN brand ambassador for the “A Recipe for Magic” campaign. This initiative honors the unique human connections forged when food is shared.
Metawin, based in Thailand and an avid food enthusiast, will be partnering with the beverage behemoth to disclose his personal “Recipe for Magic.” This collaboration will unfold through a succession of activities spanning film, media engagements, and social media interactions.
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The campaign’s primary aim is to encourage individuals to enjoy not only their food and drinks but also to craft enchanting moments and lasting memories with loved ones during their dining experiences, as stated by the brand.
“Meals have always held a profound place in my heart. I remember that many of the joyful and magical times we spent as a family occurred at the dining table,” Metawin reminisced, emphasizing how meals have always been magical moments for him.
The “A Recipe for Magic” campaign will be introduced in multiple ASEAN markets, including Thailand, the Philippines, Vietnam, Cambodia, Myanmar, Indonesia, Malaysia, and Singapore. This initiative forms the latest chapter in Coca-Cola’s “Real Magic” brand philosophy. The philosophy underscores that ordinary days or specially planned events can transform into magical moments with the right blend of people, food, and Coca-Cola beverages.
Recently, Coca-Cola has been making waves with its innovative campaigns. The company recently unveiled a unique, limited-edition flavor, the “Coca-Cola Ultimate Zero Sugar,” in collaboration with Riot Games, the publisher and developer of the popular online multiplayer game, League of Legends.
This limited-edition drink offers fans and players a taste of experience points (+XP) and commemorates each player’s journey. This marks the first-ever collaboration between Coca-Cola and a gaming company on a flavored beverage. The release of the “Coca-Cola Ultimate Zero Sugar” will be accompanied by in-game and digital experiences, enhancing the anticipation for this collaborative venture among players globally.
The news is based on a report by Marketing Interactive.
