In a groundbreaking move, Deliveroo, a prominent food delivery platform, and Gojek, a well-known ride-hailing service, have sealed a long-term partnership in Singapore. This strategic alliance aims to amplify value for users and refine experiences across both platforms.
As part of this broad cooperation, the two companies plan to roll out a plethora of benefits, creating opportunities for cross-platform savings for both Deliveroo and Gojek users. Additionally, they intend to develop joint initiatives to nurture customer loyalty and spawn increased earning opportunities for driver-partners and delivery-riders across both services.
Also Read: Coca-Cola Appoints Win Metawin as First ASEAN Brand Ambassador: Launches ‘A Recipe for Magic’ Campaign
Besides, Deliveroo and Gojek will be investigating other potential areas for deepening alignment and fostering collaboration. This includes avenues like community engagement and sustainability, reinforcing their roles as platforms of good for consumers, drivers, riders, and merchant partners in Singapore, especially in the current economic climate and rising costs.
Lien Choong Luen, General Manager of Gojek Singapore, expressed excitement over the partnership. He believes that by collaborating across ride-hailing and food delivery services, they can bring additional value and exciting benefits to customers while providing increased earning opportunities for their driver-partners.
Jason Parke, General Manager of Deliveroo Singapore, echoed these sentiments. He shared that through this partnership with Gojek, Deliveroo strengthens its commitment to enhancing offerings to consumers, increasing visibility for Deliveroo merchants to a wider pool of consumers, and working towards their mutual goal of providing convenience and the best service.
The partnership comes in the wake of news that ride-hailing company Grab will be acquiring Trans-Cab, one of Singapore’s largest taxi operators. This acquisition, which includes Trans-Cab’s taxi, car rental business, maintenance workshop, fuel pump operations, and its combined taxi and private-hire-vehicle (PHV) fleet, further underscores the dynamic and evolving landscape of on-demand services in Singapore.
This news is based on a report by Marketing Interactive.