Friendship Day Campaigns : How Brands Celebrated In Many Ways In Past
In honor of the Friendship Day, brands have been coming up with creative digital films, endorsements and campaigns that convey their messages in interesting ways. We take a look at…
Dutch-Based Capital Partners Acquires Majority Stake In Innovator Avinty
Netherlands-based Main Capital Partners, a confidential value firm that backs development stage organizations through buyouts, declared on Monday that it has procured a larger part stake in Dutch-based Avinty, a…
Qualities Of The Most Highly Creative Startup Founders
A business visionary is in a real sense "one who makes another business." The best new organizations are ones that have never been finished, so dominating imagination and perceiving imagination…
How to Build Client Relationships Without Meeting Face-to-Face
Building a remote services business requires more than just finding clients via advertising. With the force of the web and the effect of the Covid-19 pandemic, the universe of business…
Australia’s Sportstech Sector Is Heading To The Podium In A Global Race
Australia’s nascent sportstech sector is among the top 5 in the world, and already supporting more than 600 startups, according to a new report by the Australian Sports Technologies Network…
Agtech Startup DataFarming Plants Seeds For $5 Million Raise
DataFarming cofounder Tim Neale has been at the forefront of precision agriculture for more than two decades. In that time, he's seen the shift from being out in the field…
Medtech Startup Splose Raises $1 Million For Allied Health Workers
Adelaide startup Splose has raised $1 million as it eyes of international expansion for its healthcare practice management platform. Sent off in 2018 as a site engineer having some expertise…
Should You Bring More Customers Or Retain The Ones You Have: A Constant Dilemma For Brands
If you weren’t aware already, let us tell you that it’s more expensive to get a new customer than to retain an existing one. Many brands fail to recognise how…
Makan! (Yes, Eat..)
MAKAN! What would you say is Malaysians’, or most Malaysian favorite word, thought, or subject? Aside from sex – that is predominantly men. What’s the other one? Makan - lah!…
India Economy Displaying Signs Of Silver Lining Amidst Talks Of A Global Recession
From crude metals to edible oil, prices of most commodities are dipping—good news on the inflation front for India, which is a net importer of commodities. Relative to the global…
Seven Ways DevOps Can Help SEA SMEs Build Their Digital Firepower
As Southeast Asia (SEA) continues to experience rapid digital growth, the region’s small and medium-sized enterprises (SMEs) are still coming to terms with the evolving digital landscape and harness the…
Creating a Positive Spiral in Your Business: A Case for Outsourcing
Today, many businesspeople are familiar with the concept of creating a positive spiral or a flywheel. The theory, which is included in two excellent books, competing for the Future by…
Time To Dress Sharp – For Exhibitions? Naah…
A pet peeve of mine - the exhibition booth and what people do there. A participant in my sales & marketing class was startled when I told him that the…
Pilgrim Collaborates With MyFroyoLand To Launch Their 1st Ever Lip Care Range
In a first-of-its-kind fun-filled collaboration, Pilgrim, a digital-first vegan skincare brand, is collaborating with premium yoghurt brand, MyFroyoLand, to promote its exciting new Lip Care range which includes Lip Balms, Lip Serums, Lip Sleeping Masks,…
The Body Shop Introduces Edelweiss: The Resilient Flower With All The Antioxidant Power
Bringing the phrase ‘Flower Power’ to life, The Body Shop, a Britain-based international personal care brand, has launched transversal skincare range infused with the Edelweiss flower, known for its remarkable…
