Video marketing is a must, as anyone even somewhat involved in the world of marketing today has heard before and it’s accurate with the statistic below.
- YouTube receives 5 billion hours of video streaming traffic every single day
- Videos shared on social media platforms generate 1,200% more shares than text and graphics combined
- Website traffic from search engines is increased by 41% for marketers who employ video as opposed to those who do not.
- Video is considered by marketing professionals all around the world to be the content medium that offers the greatest return on investment.
Video marketers achieve a 54% increase in brand recognition and see a 66% increase in the number of qualified leads they receive annually. To put it another way, if you are unclear about whether or not it is worthwhile to invest time and money in video marketing, you should just do it. Because there is no doubt that it will pay off in the end. The only problem that remains is figuring out how to carry it out effectively.
On the surface, video marketing appears to be a simple practice: you simply produce videos that promote your business and upload them to the internet. The videos can take a variety of formats, including but not limited to the following, depending on whatever step of the marketing funnel they are being used in:
- Product demonstrations Tutorials
- Interviews with vlogging subject matter experts
- Client Testimonials, an Animated Background Scene, and Explanations with Animations
- genuine online webinars
In addition, the cost of making videos is lower than it has ever been before, and it is now possible to record a high-definition, 4K video on a smartphone. Having said that, anyone is capable of doing it. If you want people to take notice of you, you absolutely need to have a solid plan for successful video digital marketing.
Once you have developed a method that is crystal clear and in accordance with the goals you have set for your film, you will be able to boost its efficacy. Research has found that enhancing the value of your video marketing efforts can have a significant impact, so here are five tips for how to do it.
Make the first ten seconds count as much as possible
Do not bother creating an Oscar-worthy video if you are unable to capture the attention of the viewers within the first ten seconds of the presentation. Why?
Because the average person who uses the internet has an attention span that is shorter than that of a goldfish. Plain and simple, boring will not get the job done. Because of this, approximately one-fifth of your audience will click away from the video within the first ten seconds if you do not make it crystal clear right from the beginning as to what they will gain from watching your content. If you do make it clear, however, about one-fifth of your audience will click away from the video within the first ten seconds.
Provide an answer to the question that is hardwired into the audience’s brain: “What’s in it for me?” One may also:
- Display the result to illustrate the value that may be gained from watching your video.
- Put forward an intriguing and difficult question.
- Describe the problem, and then provide a solution.
- Provide a startling piece of information.
- When you are speaking, you should use “what if” or “imagine.”
Your video won’t be watched if you don’t do all in your power to get their attention as quickly as possible.
Improve the video’s ability to be found online
Closed captioning also plays a significant role in search engine optimization (SEO) (SEO).
In principle, a large portion of search engine marketing has to be incorporated into every single digital marketing approach (both paid and organic). Even though written content such as blog posts, whitepapers, and case studies are most suited for attaining high ranks on Google, there are a number of things you can do to get your video material up there as well.
Not to mention the fact that YouTube is the second most popular search engine, right after Google. As a consequence of this, optimising your video content for the two most popular search engines can greatly boost the return on investment that you get from your investment in video marketing.
The question now is, how do you go about accomplishing that? Here are a few suggestions to help you get started with search engine optimization on YouTube:
- Choose a headline that is both rich in important terms and incredibly attention-grabbing (but stay away from clickbait!).
- Develop a detailed description for your video that is on par with the descriptions of the videos that have performed the best in your specialised field.
- Include all essential tags
- Include a transcript that has a large number of keywords.
- Obviously include the closed captioning option.
You might have noticed that each pointer discusses participating in an activity that is relevant to the material. You need to understand that video content is inaccessible to the crawlers (also known as spiders or bots) that Google uses. On the other hand, they can crawl text in order to figure out what your movie is about.
If you do all of these things, it will consequently enhance the likelihood that your video will appear in the video results on Google SERP, which will help you rank higher on YouTube as well.
Instead of being aggressive, try telling a story
This might be considered the foundation of any content marketing strategy, regardless of whether the information is written, spoken, or viewed. You shouldn’t only focus on pushing your products or services on your audience; rather, you should concentrate on making a difference in their lives by offering them information that is helpful.
Video marketing, which is similar to writing blog articles, provides the ideal platform for making use of the persuasive power of narrative and invoking strong emotions. It would be helpful if you could provide concrete examples of how your solution has been of assistance to customers in resolving time-sensitive problems. According to studies, around 80% of customers are more likely to conduct business with companies that use storytelling in their marketing strategies.
Yes, you are free to produce product videos with the sole intention of showcasing the benefits of your offering without taking any precautions. Nevertheless, that should be reserved only for commercial advertising spots. And to tell you the truth, even for paid advertising, you should choose to develop a movie that tells a captivating story rather than just pounding the audience with your product’s advantages. This is because people are more likely to remember a great story than a list of features.
Your audience is exhausted from constantly being exposed to advertising and meaningless promotional babble, and they are sick of it. Your best course of action is to avoid becoming into that kind of brand at all costs. It will not accomplish anything other than drive them away and contribute to a negative opinion of your brand.
Encourage people to take action (CTA)
This is very important. Those viewers who remain engaged throughout the entirety of the video probably have a serious interest in what it is that you have to offer. You might even call them “qualified leads” if you want to be fancy.
You now have the chance to direct them toward performing the activity that you want them to perform, such as perusing your product catalogue, commencing a free trial, subscribing, watching more of your content, and so on.
As a consequence of this, you should always place a button labelled “call-to-action” at the conclusion of your films in order to make it crystal apparent to your viewers what they should do next. You might want to think about including “Subscribe” buttons or poll questions as end-screen annotations at the bottom of your YouTube videos.
If you are hosting the video on your own domain, the call to action (CTA) does not have to show at the end of the movie. According to research conducted by KISSmetrics, including a single call to action (CTA) within a video can result in up to 380% more clicks than including a CTA in the sidebar of the same web page. Therefore, give some thought to the placement of CTAs at various points throughout the movie.
Include captions with a close caption
According to an infographic created by Renderforest that is very similar to this one, around 85% of videos on Facebook are watched without sound. The trends on Instagram and Twitter are quite comparable to one another.
According to this data, Facebook currently generates well over 8 billion video views each and every day, and the organic reach of these postings is 135% greater than that of ordinary photo posts. Therefore, you can rest easy in the knowledge that Facebook will be responsible for a sizeable amount of the return on investment for your video marketing. In addition, a study that was conducted by Facebook found that there is a possibility that no one would understand the videos you post on mobile social media platforms because the experience is designed to work best with the sound turned off.
Therefore, if you believe that the outstanding videos you share on social media are already doing wonders for your business’s social media marketing, there is a strong probability that using closed captions can raise your return on investment (ROI) even further (or subtitles). You will increase the number of leads, click-throughs, and engagement if you do this.
Examine the results of this A/B test to determine whether or not adding closed captions to videos shared on Facebook increases the number of people watching the videos.
Additionally, your marketing efforts on YouTube will profit from closed captioning due to the following reasons:
- enables a much larger audience to view your videos: Hearing loss is a devastating condition that affects 466 million individuals worldwide, which is more than 5% of the world’s population. By utilising closed captioning, they will have a better ability to appreciate the information. In addition, you might consider translating your captions and providing subtitles in many languages for viewers who do not know English in order to broaden the audience for your content.
- gives users the ability to view movies at inappropriate times or in undesirable situations, such as when they are studying on a noisy train or while they are in a library.
The Final Words
When you use video marketing, your primary goal should always be to inform customers and, ultimately, to build thought leadership in your industry. This is the most important thing you can do with video marketing.
Don’t forget to distribute your content in an unabashed manner on the social media platforms that are frequented by the people in your target demographic. Let us go on to the next step!
