Case Studies: Brands That Nailed Their UX
The quality of your business's products and customer relationships can be determined by its UX brand design. As a result, products are now more focused on people than ever before,…
Discover the Top 7 Largest Fast Food Companies in Asia
There are millions of us that eat at fast food restaurants on a daily basis, and these establishments today have more options than they ever had before. There is a…
Top 5 AI Marketing Tools to Grow Your Business Fast & Easy
Artificial intelligence (AI) is now widely used in marketing. Companies of all sizes—large and small—use the best AI marketing solutions to promote their brands and enterprises. Using AI-powered marketing tools…
Trouble Brewing Launches Joe’s Singapore Seltzer: Singapore’s First Locally-Brewed Hard Seltzer
The new and innovative beverage has been created to bring a refreshing and low-calorie hard seltzer with all-natural flavours to a growing segment of health conscious consumers. Introducing Joe’s Singapore…
Business As A Force for Good: How Helping MSMEs Flourish Will Result In A Stronger, Healthier Economy
The global economy is facing an uncertain outlook and Malaysia, predicted to grow at a slower pace in 2023, is not immune from this forecasted economic downturn. In turn, this…
Why Consumer Behavior is Important in Marketing
What is consumer behavior? Consumer behavior is the study of how people select and use goods, services, events, and concepts. It is crucial because it enables companies to comprehend the…
ChatGPT: The Future of Education or the End of MBA’s?
Ha! MBA's better watch out, ChatGPT is coming for ya! The artificial intelligence chatbot, backed by Elon Musk, is threatening to disrupt the business school scene. A professor from the…
Aparna Dhingra promoted to Head of Region (HR) for Asia Pacific, Africa, and Middle East at BMW Group
Aparna Dhingra, who has over 20 years of experience in the industry, has been promoted from her role as Head of HR and Administration at BMW India to Head of…
Best Social Media Platform to Use for B2B Marketing
Which B2B social media platforms to prioritise is a crucial decision when developing your marketing strategy. Thanks to social media, business marketers can showcase their products, employees, and priorities in…
How The Giants Do It: The Impact Of Personalisation On Customer Engagement And Loyalty
The marketing industry has recently become obsessed with personalisation, and for good reason! Personalisation means adapting what you sell, provide, or say, to the specific needs of each customer. And…
Httpool By Aleph Empowers Asian Advertisers On Warner Music Group’s WMX Platform
Kuala Lumpur, Malaysia, January 24, 2023 - Httpool by Aleph has announced an expansion of its partnership with WMX, Warner Music Group's next-generation artist services, media, and creative content division,…
10 Steps for Planning a Successful Brand Launch
95% of the 30,000 consumer products that are introduced each year fail, claims publicity.com. This is essentially the standard for many small business owners who attempt to launch product after…
10 Predictions for the Future of Social Media Marketing
To communicate widely, humans invented the typewriter, the telephone, the web, and eventually social media. Changes to platforms or fads in social trends can't change the fact that we are…
7 Of The Best Republic Day Ads Launched By Brands In The Past Few Years
The 74th Republic Day of India is fast approaching, and the country is gearing up to celebrate this important national holiday. India will remember the day that its Constitution went…
AnyMind Group Appoints Toh Yi Hui As Country Manager, Singapore
AnyMind Group, an end-to-end commerce enablement company, has today announced the promotion and appointment of Toh Yi Hui to Country Manager, Singapore, where he will lead the company’s country operations…
