Kuala Lumpur, Malaysia, January 24, 2023 – Httpool by Aleph has announced an expansion of its partnership with WMX, Warner Music Group’s next-generation artist services, media, and creative content division, to help advertisers in Asia connect with fans and stay ahead of cultural trends.
Marketing In Asia was informed that this exclusive sales partnership covers Hong Kong, Indonesia, India, Malaysia, and Taiwan, providing access to the WMX platform, which focuses on amplifying the voices of artists, enhancing brand visions, and boosting fan engagement. The WMX media and creative content division reaches over 244 million unique monthly viewers around the world and offers access to premium, award-winning content.
Paul Josephsen, Global CSO for WMX, said “Since launching WMX’s Media offerings across Asia, we have seen an overwhelmingly positive response from brand partners and agencies”.
He further added “We’re excited to bring new, premium audiences to brands through our global music talent and to continue to build a local brand-community supporting our artists. Our team in Asia will be working closely with media planning & buying, providing the first-class service that WMX has become known for across the globe.”
Pankaj Jain, Partner Director in MPL for Httpool by Aleph, also shared his thoughts with us on the partnership and said, “Music connects generations and people from all over. The great talent united in the WMX’s portfolio speaks for itself.”
He further added “This offers a unique opportunity for brands to be connected with artists that have devoted fans and followers across the world.”
Commercial Services, Media Business, Artist and Fan Experiences, E-Commerce and Retail, and Audience Strategy are the five main pillars of WMX. WMX is a groundbreaking music culture, content, and media division that aims to strengthen ties between musicians and their audiences while simultaneously promoting companies in novel and exciting ways. The media division offers advertisers direct access to Warner Music Group artists, immersive digital content with editorial integrity, an award-winning content studio, more than 15 top-rated music and culture shows, and scaled premium video with more than 56 billion monthly global views across platforms. In addition to UPROXX, Songkick, and HipHopDX, WMX also owns and operates Cover Nation, the largest community of cover song writers and fans, The Pit, the leading hard rock and heavy metal news website, and Lasso Nation, the social-first country music and lifestyle publisher.
About Httpool by Aleph
In addition to the Asia-Pacific area, Httpool by Aleph also represents top digital media companies in more than 90 countries worldwide. To help bring Aleph Group’s vision to life and level the playing field in the digital ecosystem, Httpool has the rare mix of connections to the biggest companies in the space, patented technology, and deep domain expertise. This would pave the way for a world in which all advertisers could take use of the myriad possibilities presented by online advertising.
Aleph is the world’s preeminent digital advertising facilitator, linking tens of thousands of advertisers in emerging markets to the most popular digital publishing networks in more than 90+ countries. We help over 35 different platforms break into new markets and give advertisers the tools they need to make the most of platform advertising solutions like Twitter, Meta, and Snapchat. With these long-term alliances, Aleph opens the door for anybody, wherever, to market their products or services.
For more information please visit Httpool.