By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In AsiaMarketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Optus To Showcase The Future of Racing With 5G-Powered VR Track Tour At The Australian Grand Prix 2023
    Optus To Showcase The Future of Racing With 5G-Powered VR Track Tour At The Australian Grand Prix 2023
    10 hours ago
    HP Inc. to Expand Manufacturing Operations in India to Better Serve Domestic and Global Markets
    11 hours ago
    Oxbotica partners with Google Cloud to Accelerate Autonomous Software Deployment
    12 hours ago
    Latest News
    Groom Like A Royal: Bombay Shaving Company’s Partnership with Rajasthan Royals
    7 hours ago
    EazyDiner Raises Rs 40 Crore Funding, Plans to Expand Across India and Middle East
    7 hours ago
    From Fire to Dostana: Exploring Representation of the LGBTQ+ Community in Indian Media
    5 hours ago
    Pepsi’s Updated Design Pays Homage to Its Legacy While Embracing Modernity
    9 hours ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Non-GAAP Accounting: The Misleading Financial Metrics Used By Companies
    Non-GAAP Accounting: The Misleading Financial Metrics Used By Companies
    4 weeks ago
    electric two wheeler
    From Shark Tank India to Nashik: The Rise of Revamp Moto’s Electric Two-Wheelers
    4 weeks ago
    Travel now pay later
    “Travel Now Pay Later” with SanKash: Financing Options for Your Dream Vacation
    2 weeks ago
    Latest News
    Rankings, Reform and Reflection
    4 days ago
    Revolutionizing Sustainable Transportation: CHARGE+ZONE’s High-Speed Charging Network
    1 week ago
    Uncovering the Domino Effect: How the Silicon Valley Bank (SVB) Collapse Could Trigger a Start-up and Stock Market Meltdown
    2 weeks ago
    Nexus Venture Partners Raises $700 Million Fund to Invest in AI, Fintech and Consumer Startups
    4 weeks ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Optus To Showcase The Future of Racing With 5G-Powered VR Track Tour At The Australian Grand Prix 2023
    Optus To Showcase The Future of Racing With 5G-Powered VR Track Tour At The Australian Grand Prix 2023
    10 hours ago
    UpGrad Raises $36.4 Million in Rights Issue Led by Temasek and Co-Founder Ronnie Screwvala
    13 hours ago
    Axiata Group Bhd
    Axiata Group Bhd Appoints Vivek Sood as Group CEO and Managing Director
    1 day ago
    Latest News
    E-Commerce Platforms Brace for Impact as Indian Government Mulls Related Party Sales Ban
    7 hours ago
    Groom Like A Royal: Bombay Shaving Company’s Partnership with Rajasthan Royals
    7 hours ago
    EazyDiner Raises Rs 40 Crore Funding, Plans to Expand Across India and Middle East
    7 hours ago
    Pepsi’s Updated Design Pays Homage to Its Legacy While Embracing Modernity
    9 hours ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Rankings, Reform and Reflection
    4 days ago
    Employer reputation
    Mastering the Art of Employee Branding: Key Strategies for Employers and Job Seekers
    6 days ago
    Eyewear fashion
    See Clearly in Style: The Best Eyewear Brands in India
    6 days ago
    Latest News
    Packaged Protein Foods and Sustainability: Balancing Convenience with Environmental Impact
    10 hours ago
    New Puma campaign aims to integrate sports into Indian education system
    5 hours ago
    American Eagle and Elf Beauty join forces for a clothing-inspired makeup collection
    13 hours ago
    Snap Inc.’s ARES: Revolutionizing the Virtual Try-On Experience for Customers
    1 day ago
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • Step By Step with Azleen
    • Market Masters Series
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: Case Studies: Brands That Nailed Their UX
Share
Sign In
Notification Show More
Latest News
e-commerce regulations
E-Commerce Platforms Brace for Impact as Indian Government Mulls Related Party Sales Ban
News
Bombay shaving company
Groom Like A Royal: Bombay Shaving Company’s Partnership with Rajasthan Royals
Business Marketing
EazyDiner
EazyDiner Raises Rs 40 Crore Funding, Plans to Expand Across India and Middle East
Business Marketing
LGBTQ+ Community
From Fire to Dostana: Exploring Representation of the LGBTQ+ Community in Indian Media
Marketing
Pepsi
Pepsi’s Updated Design Pays Homage to Its Legacy While Embracing Modernity
Business Marketing
Aa
Marketing In AsiaMarketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • Step By Step with Azleen
    • Market Masters Series
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Marketing > Buzz > Case Studies: Brands That Nailed Their UX
BuzzExpertsMarketing

Case Studies: Brands That Nailed Their UX

profile
Last updated: 2023/01/31 at 6:34 PM
Divya Dubey
Share
7 Min Read
SHARE

The quality of your business’s products and customer relationships can be determined by its UX brand design. As a result, products are now more focused on people than ever before, as determined by their UX design. Best practices today include addressing customer needs, allowing for diversity, providing user-friendly interfaces, and delighting users along the way. Whether it’s cutting-edge technology or visuals, we’ll see some of the most delightful user experience examples we’ve seen. These are the products for which customers coming back for more. It can serve as an example of best practices for UX brand design approach.

Contents
AirbnbUsing Airbnb to make reservationsJeepRed BullAlso Read: Why Consumer Behavior is Important in MarketingConclusion

Airbnb

Using Airbnb to make reservations

In terms of developing a brand booking experience for websites that works, Airbnb is a UX brand design example. It’s obvious that Airbnb did their homework. The homepage’s layout addresses common problems that people encounter when looking for lodging. The homepage also provides information on popular nearby destinations to help travellers who are unsure of where to go. It offers a variety of accommodations, such as whole homes, pet-friendly homes, and special places to stay. Booking is an easy process that appears quick, easy to use, and clear.

By concentrating on giving each of their visitors a special experience, Airbnb developed a brand identity that has helped the business reach a multibillion-dollar valuation. In line with Aaker’s “excitement” personality, Airbnb takes pride in giving each visitor a home-away-from-home experience. By letting them stay in a local’s house while they are on vacation. Their mission statement, which reads, “To make people feel like they could belong anywhere,” conveys this. Their new logo, introduced in 2014, also conveys their personality visually. Through their “Live There” campaign, Airbnb perfectly captured the carefree, youthful, and spirited attitude of the “Excitement” personality. This advertisement contrasts the typical, “touristy” aspects of travel with the Airbnb experience, which advocates a more unconventional, genuine way to travel.

 "Live There" campaign, airbnb
Source:travhq

Airbnb modified and changed its messaging in response to the COVID-19 pandemic in order to generate excitement and support local economies with the “Go Near” campaign. This campaign highlights nearby getaways and tourist attractions in an effort to capitalize on the demand for staycations. Additionally, they introduced Online Experiences, live interactive sessions delivered over Zoom by tour guides located all over the world for small groups of stranded “would-be tourists.” This meant that even though they were confined to a quarantine facility, families and friends could still simulate a holiday atmosphere by getting together online to share an extraordinary experience. Across all communication channels, including their website, social media platforms, and one-on-one customer interactions, Airbnb maintains consistency and stays true to their brand personality regardless of the campaign they are running.

airbnb go near campaign
Source:airbnb

Jeep

The Jeep brand personifies the entirety of Aaker’s “ruggedness” brand personality. Jeep maintains consistency across the board with their distinct personality traits of adventuresome, tough, durable, and with a strong focus on the outdoors, from their imagery and messaging to the colours they use and the types of vehicles they sell. By regularly asking its followers to share their road trip ideas for different locations across the UK and using the hashtag “#JeepFamily,” the brand fosters a sense of community among all of its like-minded customers.

Jeep is aware of their target market’s desire for off-road adventures, and this kind of imagery dominates both their online and offline advertising. Jeep’s use of their products in the Warner Bros. Entertainment and DC Comics film Batman v Superman: Dawn of Justice in 2016 is a superb illustration of their ruggedness. Driving around in a Jeep Renegade is Bruce Wayne. They suggest that their vehicles are strong, unstoppable vehicles that can withstand the harshest elements by establishing this rugged personality, and this is what appeals to their target market.

Jeep warner bros
Source:macrommnews

Red Bull

Red Bull, which was founded in 1987 by the Austrian company Red Bull GmbH. Currently they have the largest market share among energy drinks, selling about 6 billion units daily across the globe. It’s appealing marketing campaigns and products make it popular all over the world. Red Bull used clever marketing strategies to build a name for itself by promoting a particular lifestyle that consumers believed they needed. The older male population was the initial target group because they seemed to require more energy than the general population. The target demographic is now, however, between the ages of 18 and 34. When Red Bull first entered the Indian market, there weren’t many energy drinks available. This only served to fuel the expansion of the energy drink market in India. Which helped boost the GDP of the nation by 9% and Red Bull’s sales there by over 100%.

Red Bull is thought to spend about 30% of its revenue on marketing globally. Which is about 20% more than the majority of businesses. Red Bull has employed clever marketing techniques to capture the interest of both consumers and non-consumers in India. They have sponsered numerous events and music festivals. In addition, it also runs social media campaigns, and distributes free products for testing. It is known for its easily recognisable vans with large Red Bull logos. Red Bull works hard and long on its inventive and creative marketing, and it pays off. Red Bull is currently the most popular energy drink, both domestically and internationally.

Source:flicker

Also Read: Why Consumer Behavior is Important in Marketing

Conclusion

Making sure your brand has the right personality. It will help potential customers decide if you are the right brand for them. When you have a lot of rivals, personality is especially crucial. This is your chance to differentiate yourself in a crowded market and create long-lasting relationships with your clients. Whatever your personality may be, make sure it complements your company’s values. As well as the other components of your brand, including identity, image, positioning, and voice.

You Might Also Like

Groom Like A Royal: Bombay Shaving Company’s Partnership with Rajasthan Royals

EazyDiner Raises Rs 40 Crore Funding, Plans to Expand Across India and Middle East

From Fire to Dostana: Exploring Representation of the LGBTQ+ Community in Indian Media

Pepsi’s Updated Design Pays Homage to Its Legacy While Embracing Modernity

Packaged Protein Foods and Sustainability: Balancing Convenience with Environmental Impact

Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: brand, branduserexperience, digital marketing, Experience Design, insight, marketing, social media, strategy, User Interface (UI) Design, userexperience

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    DivyaDubey January 31, 2023
    Share this Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By DivyaDubey
    Marketing and Digital Branding Consultant with experience across Insurance, HealthTech and Digital Media Industries.
    Previous Article Discover the Top 7 Largest Fast Food Companies in Asia
    Next Article Singapore Social Media User Base Declines Singapore Social Media User Base Declines: New Report Shows Decrease In 2023 Compared To 2022

    Follow US

    8k Followers Follow
    3.3k Followers Like
    1.1k Followers Follow
    178 Followers Follow
    123 Subscribers Subscribe

    Latest News

    e-commerce regulations
    E-Commerce Platforms Brace for Impact as Indian Government Mulls Related Party Sales Ban
    News 7 hours ago
    Bombay shaving company
    Groom Like A Royal: Bombay Shaving Company’s Partnership with Rajasthan Royals
    Business Marketing 7 hours ago
    EazyDiner
    EazyDiner Raises Rs 40 Crore Funding, Plans to Expand Across India and Middle East
    Business Marketing 7 hours ago
    LGBTQ+ Community
    From Fire to Dostana: Exploring Representation of the LGBTQ+ Community in Indian Media
    Marketing 8 hours ago

    You Might also Like

    Bombay shaving company
    BusinessMarketing

    Groom Like A Royal: Bombay Shaving Company’s Partnership with Rajasthan Royals

    7 hours ago
    EazyDiner
    BusinessMarketing

    EazyDiner Raises Rs 40 Crore Funding, Plans to Expand Across India and Middle East

    7 hours ago
    LGBTQ+ Community
    Marketing

    From Fire to Dostana: Exploring Representation of the LGBTQ+ Community in Indian Media

    8 hours ago
    Pepsi
    BusinessMarketing

    Pepsi’s Updated Design Pays Homage to Its Legacy While Embracing Modernity

    9 hours ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US

      © 2023 Marketing In Asia. All Rights Reserved.

      • Disclaimer
      • Terms of Service
      • Privacy Policy
      en English
      ar Arabiczh-CN Chinese (Simplified)en Englishtl Filipinohi Hindiid Indonesianja Japaneseko Koreanms Malayvi Vietnamese
      Join the growing tribe of Marketing In Asia!

      Subscribe to our newsletter and never miss our latest updates, news, videos, podcasts etc..

        Zero spam, Unsubscribe at any time.

        Removed from reading list

        Undo