The quality of your business’s products and customer relationships can be determined by its UX brand design. As a result, products are now more focused on people than ever before, as determined by their UX design. Best practices today include addressing customer needs, allowing for diversity, providing user-friendly interfaces, and delighting users along the way. Whether it’s cutting-edge technology or visuals, we’ll see some of the most delightful user experience examples we’ve seen. These are the products for which customers coming back for more. It can serve as an example of best practices for UX brand design approach.
Using Airbnb to make reservations
In terms of developing a brand booking experience for websites that works, Airbnb is a UX brand design example. It’s obvious that Airbnb did their homework. The homepage’s layout addresses common problems that people encounter when looking for lodging. The homepage also provides information on popular nearby destinations to help travellers who are unsure of where to go. It offers a variety of accommodations, such as whole homes, pet-friendly homes, and special places to stay. Booking is an easy process that appears quick, easy to use, and clear.
By concentrating on giving each of their visitors a special experience, Airbnb developed a brand identity that has helped the business reach a multibillion-dollar valuation. In line with Aaker’s “excitement” personality, Airbnb takes pride in giving each visitor a home-away-from-home experience. By letting them stay in a local’s house while they are on vacation. Their mission statement, which reads, “To make people feel like they could belong anywhere,” conveys this. Their new logo, introduced in 2014, also conveys their personality visually. Through their “Live There” campaign, Airbnb perfectly captured the carefree, youthful, and spirited attitude of the “Excitement” personality. This advertisement contrasts the typical, “touristy” aspects of travel with the Airbnb experience, which advocates a more unconventional, genuine way to travel.
Airbnb modified and changed its messaging in response to the COVID-19 pandemic in order to generate excitement and support local economies with the “Go Near” campaign. This campaign highlights nearby getaways and tourist attractions in an effort to capitalize on the demand for staycations. Additionally, they introduced Online Experiences, live interactive sessions delivered over Zoom by tour guides located all over the world for small groups of stranded “would-be tourists.” This meant that even though they were confined to a quarantine facility, families and friends could still simulate a holiday atmosphere by getting together online to share an extraordinary experience. Across all communication channels, including their website, social media platforms, and one-on-one customer interactions, Airbnb maintains consistency and stays true to their brand personality regardless of the campaign they are running.
The Jeep brand personifies the entirety of Aaker’s “ruggedness” brand personality. Jeep maintains consistency across the board with their distinct personality traits of adventuresome, tough, durable, and with a strong focus on the outdoors, from their imagery and messaging to the colours they use and the types of vehicles they sell. By regularly asking its followers to share their road trip ideas for different locations across the UK and using the hashtag “#JeepFamily,” the brand fosters a sense of community among all of its like-minded customers.
Jeep is aware of their target market’s desire for off-road adventures, and this kind of imagery dominates both their online and offline advertising. Jeep’s use of their products in the Warner Bros. Entertainment and DC Comics film Batman v Superman: Dawn of Justice in 2016 is a superb illustration of their ruggedness. Driving around in a Jeep Renegade is Bruce Wayne. They suggest that their vehicles are strong, unstoppable vehicles that can withstand the harshest elements by establishing this rugged personality, and this is what appeals to their target market.
Red Bull, which was founded in 1987 by the Austrian company Red Bull GmbH. Currently they have the largest market share among energy drinks, selling about 6 billion units daily across the globe. It’s appealing marketing campaigns and products make it popular all over the world. Red Bull used clever marketing strategies to build a name for itself by promoting a particular lifestyle that consumers believed they needed. The older male population was the initial target group because they seemed to require more energy than the general population. The target demographic is now, however, between the ages of 18 and 34. When Red Bull first entered the Indian market, there weren’t many energy drinks available. This only served to fuel the expansion of the energy drink market in India. Which helped boost the GDP of the nation by 9% and Red Bull’s sales there by over 100%.
Red Bull is thought to spend about 30% of its revenue on marketing globally. Which is about 20% more than the majority of businesses. Red Bull has employed clever marketing techniques to capture the interest of both consumers and non-consumers in India. They have sponsered numerous events and music festivals. In addition, it also runs social media campaigns, and distributes free products for testing. It is known for its easily recognisable vans with large Red Bull logos. Red Bull works hard and long on its inventive and creative marketing, and it pays off. Red Bull is currently the most popular energy drink, both domestically and internationally.
Also Read: Why Consumer Behavior is Important in Marketing
Making sure your brand has the right personality. It will help potential customers decide if you are the right brand for them. When you have a lot of rivals, personality is especially crucial. This is your chance to differentiate yourself in a crowded market and create long-lasting relationships with your clients. Whatever your personality may be, make sure it complements your company’s values. As well as the other components of your brand, including identity, image, positioning, and voice.