Arla Celebrates World Milk Day, Showcases The Little Things That Put The Good In Goodness In Its Organic Milk
Arla, the world's largest organic dairy producer, has rolled out a captivating online brand film today, in light of World Milk Day. Taking viewers on a mesmerising journey, the film…
Rahul Pinjarkar, Tata Chemicals’ Fresh Face in the CHRO Realm
Tata Chemicals ushers in a new era in its human resources leadership, appointing Rahul Pinjarkar as the successor to the recently superannuated CHRO, R Nanda. Effective from June 1, Pinjarkar's…
Xiaohongshu Fever: Unleashing the Potential for Hong Kong Brands
Hong Kong is experiencing a wave of Xiaohongshu, also known as RED or Little Red Book. This social media giant from China, boasting over 200 million monthly active users, has…
Unleashing Discount Fever: TamJai Brands and PayMe Drive Innovation with Guerrilla Marketing
In a groundbreaking collaboration, Hong Kong's food chain TamJai Yunnan Mixian, TamJai SamGor, and HSBC's digital wallet, PayMe, have rolled out a vibrant campaign in the city. This venture is geared towards broadening the scope of…
All Aboard the Luxury: Coach’s Pop-Up Retail Takes Flight in Malaysia!
Coach, the American luxury fashion label, recently unfolded its wings with the launch of an air travel-inspired boutique, "Coach Airways," at the Freeport A'Famosa Outlet in Malacca. The aircraft-themed pop-up shop, decorated…
Return of the Rubber Duck: Hong Kong Prepares for ‘DOUBLE DUCKS’ Exhibition
Creative brand AllRightsReserved (ARR) and Dutch artist Florentijn Hofman have announced an array of promotional activities across Hong Kong ahead of the anticipated return of the giant inflatable rubber duck…
The Open Network for Digital Commerce: India’s Next Big Leap in E-commerce
Union Minister Piyush Goyal recently unveiled the Open Network for Digital Commerce (ONDC) during a virtual conference at the ONDC Elevate programme in Bengaluru. With a vision to decentralize India's bustling e-commerce…
Shaping E-Commerce Strategies: The Power of Visual Content in Reducing Returns
A recent study by Cloudinary, an eminent image and video platform, reveals the potential for substantial savings in e-commerce by incorporating images and videos. The effective use of these visuals can…
Darlie MY and M-Pop Band DOLLA Collide to ‘Outshine Your Fears’
Darlie MY, in collaboration with the famous M-pop group DOLLA, has launched a compelling new film named ‘Outshine Your Fears’. The film recaps DOLLA's journey since 2019, highlighting how the…
The Hidden Price of Convenience: E-Commerce’s Rising Carbon Footprint
In recent years, the convenience of online shopping has captivated consumers worldwide. The e-commerce industry has experienced an unprecedented surge, promising hassle-free purchases delivered directly to our doorsteps. But this…
Virat Kohli’s Wrogn Zero: Marrying Style and Comfort on Flipkart
Indian cricket legend Virat Kohli has launched a new fashion line, Wrogn Zero, in partnership with Flipkart. Wrogn Zero stands at the confluence of style, comfort, and affordability, offering an assortment of ultra-lightweight clothing…
Shilpa Shetty Fuels Fitness Revolution with KisanKonnect Partnership
A committed fitness enthusiast, Shilpa Shetty has always championed the cause of a healthy body and mind, focusing on fresh food as a cornerstone of wellness. Now, she's taking this…
Raja Arshad Ushers New Era as Group Chairman of Permodalan Nasional
Permodalan Nasional (PNB), a prominent fund management firm in Malaysia, has declared Raja Tan Sri Dato’ Seri Arshad Raja Tun Uda as its new group chairman, effective from 1 June.…
Reliance Group: The New Titan in India’s $150-billion E-commerce Sector
According to recent insights by Bernstein Research, US-based Reliance Group is set to reign supreme in India's e-commerce market, valued at $150 billion. Ahead of multinational giants Amazon and Walmart,…
Shireen Chia Appointed as Catcha Digital’s New Independent Non-Executive Director
Catcha Digital, a prominent advertising and digital media firm, has announced the appointment of Shireen Chia Yin Ting as its new independent non-executive director effective from 31 May 2023. Chia…
