Darlie MY, in collaboration with the famous M-pop group DOLLA, has launched a compelling new film named ‘Outshine Your Fears’. The film recaps DOLLA’s journey since 2019, highlighting how the band members overcame their personal fears to emerge as a powerful entity in the M-pop scene.
Marketing Director of Hawley & Hazel Malaysia, Melissa Wong, mentioned that the band’s confident persona made them an ideal fit for Darlie. She revealed that like everyone else, DOLLA members too had fears, yet they found the courage in each other to surmount them, forming one of the most iconic groups in Malaysia. Wong believes that DOLLA, with their inspiring journey, could motivate young Malaysians to let their confident smiles shine.
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Boon Chuan Suah, Associate Creative Director of FCB SHOUT, praised the band’s professionalism during the filming process and appreciated their candidness in sharing personal fears. Despite the lengthy production schedule, DOLLA’s energy and enthusiasm elevated the film’s quality, she added.
Suah acknowledged the challenge of merging four individual stories into one narrative that would reflect Darlie All Shiny White brand’s belief: a confident smile can empower one to overcome fears. She expressed satisfaction with the final product, thanking production partners D Moving Pictures and Real Time Studios for their efforts.
‘Outshine Your Fears’ is the first project of Darlie’s collaboration with DOLLA. More Darlie All Shiny White x DOLLA collaborations, including product commercials, social media content, a DOLLA Diaries episode, and meet-and-greet engagement activities, are in the pipeline. This news is based on Marketing Interactive.