Singapore-based Mercury Integrated, an agency that provides comprehensive marketing consultancy, event management, and influencer engagement, has announced its expansion into Malaysia. This strategic move is made possible through a partnership with celebrated creative director, Colin Sim. Founded by Tjin Lee in 2001, Mercury has evolved from a PR and events firm to a full-fledged integrated agency.
Mercury aims to bolster its local expertise and connections in the Malaysian market. The team leading its operations in Malaysia comprises Tjin Lee, Albert Pang, Colin Sim, and Yong Huishan, alongside a novel team of seasoned industry veterans.
Tjin Lee, founder of Mercury Integrated, expressed her excitement about bringing their top-tier creative work to Malaysian clients, as well as leveraging Sim’s creative expertise for their Singaporean clients.
Colin Sim, with a rich 12-year career in the industry, is the creative force behind ByColin, a holistic creative agency specializing in fashion and beauty. Sim has worked with prestigious brands like Calvin Klein, Coach, Swarovski, Bulgari, Dior, Fendi, Gucci, Hublot, Louis Vuitton, Prada, and Tiffany & Co. He sees significant potential in the luxury and lifestyle sectors, which Mercury aims to explore in its Malaysian expansion. This news is based on Marketing Interactive.