By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    UNIQLO
    UNIQLO Taps Bollywood’s Katrina Kaif for Indian Market Expansion
    16 hours ago
    Policybazaar
    Policybazaar Advocates for Women’s Financial Independence in New Campaign
    16 hours ago
    Flipkart's Big Billion Days 2023
    Flipkart’s Big Billion Days 2023: A Glimpse into Mega Smartphone Deals
    1 day ago
    Latest News
    Louis Vuitton Expands Digital Footprint with Discord Integration
    10 hours ago
    Singapore Unveils ‘Made in Singapore’ Campaign, Promising Unique Travel Experiences
    10 hours ago
    Pepsi Welcomes Football Icon Son Heung-min in EA SPORTS FC Collaboration
    11 hours ago
    Live the Life You Please: A Cinematic Revolution in Understanding Palliative Care 
    11 hours ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Celebrities who invested in sustainability startups
    Indian Celebrities Invest in Environmental Startups: A New Wave of Sustainability 
    1 month ago
    Good Vibes Festival Crisis: Was it Avoidable?
    Good Vibes Festival Crisis: Was it Avoidable?
    2 months ago
    protein start-up Green Rebel
    AirAsia Teams Up with Green Rebel to Serve Plant-based Delicacies 
    2 months ago
    Latest News
    Indian Startups Rally for Net Neutrality, Caution TRAI Against Overregulation 
    1 day ago
    Unlocking the Future of Game-Tech: Ampverse Acquires Championfy’s Assets, Exclusive Insight
    5 days ago
    Koltiva Secures Seven-Figure Funding: Redefining Supply Chain Transparency for Agribusinesses
    1 week ago
    Qashier Secures $10 Million in Series A Funding: Pioneering the Future of Fintech in Southeast Asia
    4 weeks ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Indian rupee money bag
    India’s Bond Market Boost: JP Morgan’s Inclusion and Its Implications 
    7 hours ago
    Musk's X Disables Key Feature: A Setback for Electoral Transparency?
    Musk’s X Disables Key Feature: A Setback for Electoral Transparency?
    9 hours ago
    Dragonfly Pond Flourishes at Tropicana Golf & Country Resort: A Beacon of Biodiversity and Sustainable Control 
    9 hours ago
    Latest News
    Apple Released macOS Sonoma
    4 hours ago
    Indonesia New Regulations Challenge TikTok E-commerce Ambitions 
    5 hours ago
    Rose Huskey Joins The Trade Desk as SVP, South Asia: A Strategic Move in APAC
    5 hours ago
    YouTube’s AI-Powered Arsenal Set to Transform Content Creation in Asia Pacific
    5 hours ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    India - Canada relations
    Diplomatic Tensions Rise: India-Canada Relations Under Strain 
    2 days ago
    Chinese Tourists Get VIP Treatment on First Day of Visa-Waiver Scheme A Strategic Move by Thailand
    Chinese Tourists Get VIP Treatment on First Day of Visa-Waiver Scheme: A Strategic Move by Thailand
    2 days ago
    Unraveling the Modern Consumer: A Deep Dive into APAC’s Shopping Behavior
    5 days ago
    Latest News
    Disease X: The Unseen Threat and Our Global Preparedness 
    1 day ago
    Rediscover Malaysia with Marriott Bonvoy: Dive into Seven Wonders and Exclusive Offers!
    1 day ago
    Reliance Foundation’s #LehraDoTeamIndia: A Rallying Cry for Indian Athletes in Hangzhou
    2 days ago
    The Story of Nitin Kamath and Zerodha: An Inspiring Tale of Entrepreneurial Success
    2 days ago
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • MIA Spotlight
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: All Aboard the Luxury: Coach’s Pop-Up Retail Takes Flight in Malaysia!
Share
Sign In
Notification Show More
Latest News
Mac OS Sonoma
Apple Released macOS Sonoma
News Technology
person using smartphone
Indonesia New Regulations Challenge TikTok E-commerce Ambitions 
Business News Technology
Rose Huskey as SVP for South Asia
Rose Huskey Joins The Trade Desk as SVP, South Asia: A Strategic Move in APAC
Business News
e-commerce brand on youtube
YouTube’s AI-Powered Arsenal Set to Transform Content Creation in Asia Pacific
Business News
Indian rupee money bag
India’s Bond Market Boost: JP Morgan’s Inclusion and Its Implications 
Business Economics News
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • MIA Spotlight
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > Brand Highlights > All Aboard the Luxury: Coach’s Pop-Up Retail Takes Flight in Malaysia!
Brand HighlightsNews

All Aboard the Luxury: Coach’s Pop-Up Retail Takes Flight in Malaysia!

profile
Last updated: 2023/06/01 at 6:48 PM
haidar bajrai
Share
4 Min Read
Coachs-Pop-Up-Retail-Takes-Flight-in-Malaysia
Image source: Prestige Hong Kong
SHARE

Coach, the American luxury fashion label, recently unfolded its wings with the launch of an air travel-inspired boutique, “Coach Airways,” at the Freeport A’Famosa Outlet in Malacca. The aircraft-themed pop-up shop, decorated with Coach’s vintage aesthetics and located within a real airplane, houses a wide selection of the brand’s apparel and bags. 

This adventurous marketing move is not an isolated experiment for Coach. The brand has consistently engaged in creative promotions and campaigns, such as its bespoke concept store cum café in Singapore, and the highly successful ‘Coach on the Move’ campaign that swept across four Malaysian cities last December. 

This ongoing exploration of unique activations not only creates a buzz on social media but also injects freshness into Coach’s brand identity, appealing particularly to the Gen Z audience, noted Joey Gan, the Country Manager of PRecious Comms Malaysia. The visually enticing concepts of these pop-ups make the perfect backdrop for social media content, adding to the brand’s visibility and popularity. 

Aaron Lim, the Creative Director of Physical Experience at Design Bridge and Partners, sees Coach Airways as an intriguing and engaging way to create memorable experiences for customers. The boutique, he argues, establishes an emotional connection with customers by linking the brand and its products to air travel. What particularly impressed Lim was the attention to detail and commitment to creating an immersive experience, making anyone who “takes the flight” with Coach a part of a memorable journey. 

Also read:Distilleri Charges Ahead, Fostering Exciting Innovations for GPSS 2023: An Exclusive Conversation

But how do pop-ups translate into success? 

Gan perceives pop-ups as an effective way to diversify the brand’s presence across different channels. She is impressed with Coach’s ability to create distinctive environments that deviate from the conventional shopping mall experience. The “plane on the ground” experience is more than a gimmick; it’s a sensory indulgence, making the brand more relatable and accessible to a wider audience. 

In Gan’s view, to thrive in the dynamic retail market, brands need to captivate their customers through visually appealing displays, immersive sensory experiences, and irresistible benefits. The strategic location of the pop-up, like the tourist-friendly Melaka, adds to its appeal. 

Echoing Gan’s sentiments, Lim believes pop-ups provide brands an excellent platform to convey meaningful messages and present their brands as living entities rather than just logos or names. He sees pop-ups as an opportunity for brands to diversify, explore different facets, and establish a deeper connection with the audience for long-term success. 

In Lim’s perspective, a successful pop-up involves three key steps: translating the brand identity into tangible experiences, ensuring the experience is unique and ownable to the brand, and bridging the physical and digital experiences to keep the audience engaged with the brand both in and outside the physical space. 

News source: Marketing Interactive. 

You Might Also Like

Apple Released macOS Sonoma

Indonesia New Regulations Challenge TikTok E-commerce Ambitions 

Rose Huskey Joins The Trade Desk as SVP, South Asia: A Strategic Move in APAC

YouTube’s AI-Powered Arsenal Set to Transform Content Creation in Asia Pacific

India’s Bond Market Boost: JP Morgan’s Inclusion and Its Implications 

Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: brand activations, brand identity, brand image, coach, Coach Airways, customer experience, Luxury brands, pop-up stores, retail marketing, social media marketing

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    haidar bajrai June 1, 2023 June 1, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By haidar bajrai
    Follow:
    With a strong sense of compassion and a desire to effect real change, I am a passionate and purpose-driven person committed to having a positive impact on the world. I am inspired by works that present fresh viewpoints and insights. Hence i engage with travelling and participating in outdoor activities to learn more about the world. Exposure to diverse cultures and environments fuels my capacity for creative problem-solving, which also broadens my perspective on life.
    Previous Article Return of the Rubber Duck: Hong Kong Return of the Rubber Duck: Hong Kong Prepares for ‘DOUBLE DUCKS’ Exhibition
    Next Article Unleashing-Discount-Fever-TamJai-Brands-and-PayMe-Drive-Innovation-with-Guerrilla-Marketing Unleashing Discount Fever: TamJai Brands and PayMe Drive Innovation with Guerrilla Marketing
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    Follow US

    8k Followers Follow
    3.4k Followers Like
    1.2k Followers Follow
    200 Followers Follow
    176 Subscribers Subscribe

    Latest News

    Mac OS Sonoma
    Apple Released macOS Sonoma
    News Technology 4 hours ago
    person using smartphone
    Indonesia New Regulations Challenge TikTok E-commerce Ambitions 
    Business News Technology 5 hours ago
    Rose Huskey as SVP for South Asia
    Rose Huskey Joins The Trade Desk as SVP, South Asia: A Strategic Move in APAC
    Business News 5 hours ago
    e-commerce brand on youtube
    YouTube’s AI-Powered Arsenal Set to Transform Content Creation in Asia Pacific
    Business News 5 hours ago

    PropertyGuru

    property guru

    You Might also Like

    Mac OS Sonoma
    NewsTechnology

    Apple Released macOS Sonoma

    4 hours ago
    person using smartphone
    BusinessNewsTechnology

    Indonesia New Regulations Challenge TikTok E-commerce Ambitions 

    5 hours ago
    Rose Huskey as SVP for South Asia
    BusinessNews

    Rose Huskey Joins The Trade Desk as SVP, South Asia: A Strategic Move in APAC

    5 hours ago
    e-commerce brand on youtube
    BusinessNews

    YouTube’s AI-Powered Arsenal Set to Transform Content Creation in Asia Pacific

    5 hours ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2023 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy
      Join the growing tribe of Marketing In Asia!

      Subscribe to our newsletter and never miss our latest updates, news, videos, podcasts etc..

        Zero spam, Unsubscribe at any time.