Arla, the world’s largest organic dairy producer, has rolled out a captivating online brand film today, in light of World Milk Day. Taking viewers on a mesmerising journey, the film goes behind the scenes to reveal the extraordinary story of what truly goes into producing the nutritious and delicious Arla Organic milk.
Conceptualised by leading digital agency Kingdom Digital and brought to life by Areka Studios, the brand film embodies Arla’s unwavering commitment to delivering goodness through its organic milk offerings. Each frame captures the essence of Arla’s sustainable farming practices and meticulous quality control, showcasing its dedication to upholding the highest standards of taste, nutrition, and sustainability.
To experience the magic behind Arla Organic and discover the true meaning of “goodness”, watch the brand film here:
According to Young Shu Hui, Trade Marketing Manager for SEA Distributor Market at Arla Foods Sdn Bhd, this campaign carries a powerful message. “We firmly believe that small actions lead to immense impact. It is these precise actions that infuse true “goodness” into our organic milk, elevating its flavour and irresistibility. Our Arla Organic milk is 100% European-certified and our farmers are working hard on making dairy more sustainable.”
In addition to showcasing a glimpse of the “from farm to table” process, Arla seeks to encourage daily milk consumption by highlighting the numerous nutritional benefits that milk offers.
According to Mior Anwar and Neerishma Biaspal, members of the strategy team at Kingdom Digital, the agency uncovered an intriguing human insight during their research: “We discovered that many Singaporeans avoid drinking milk due to the fear of weight gain, largely due to an overestimation of the fat content in full cream milk. Surprisingly, the perceived fat content was found to be a staggering 46%, while the actual fat content is only 4%*.”
Also read: Distilleri Charges Ahead, Fostering Exciting Innovations for GPSS 2023: An Exclusive Conversation
Recognising such prevalence of misconceptions about milk, Arla aims to address this concern by partnering closely with Kingdom Digital to create compelling content to empower Singaporeans with accurate information and debunk these misconceptions. To truly captivate the audience, the creative idea revolves around highlighting the little things – quite literally – that make Arla Organic milk exceptionally nutritious for daily consumption, benefiting not only adults but also children.
Arla is currently running two promotions for its valued customers. From now until June 30th, those who purchase three packets of Arla Organic milk on Redmart will receive a coveted limited-edition glass mug (while stocks last). Simultaneously, customers that purchase three packets of Arla Organic milk from brick-and-mortar retailers from June 1st to July 26th will have the chance to secure a stylish limited-edition bamboo tumbler. Stay updated on the latest promotions by following Arla Singapore’s Facebook and Instagram pages.
To learn more about Arla’s commitment to delivering organic dairy goodness through sustainable dairy farming, please visit https://www.arla.com/sustainability/
*Source: Milk Perceptions – A Study of Milk Consumption Patterns in Singapore (Milk Perceptions) by Dr Kalpana Bhaskaran, Domain Lead for Applied Nutrition at Temasek Polytechnic