Sovereign Wealth Funds Catching the Green Energy Wave: A Shift in Investment Strategy
The changing landscape of global investments, driven by evolving real estate markets and the escalating climate crisis, is steering sovereign wealth funds towards green energy. A recent study by Invesco,…
Meta Threads vs Twitter: A Media Expert’s Perspective on the Battle for Social Media Dominance
As a media expert at Marketing In Asia, I've been closely observing the recent launch of Meta's new social network, Threads, and the ensuing discussions about its potential to dethrone…
We Are Social Empowers Christina Chong to Pave the Way for Innovative Growth in Southeast Asia
In an impressive development at the global socially-driven creative agency We Are Social, Christina Chong, the former CEO of its Singapore branch, has been elevated to the position of CEO…
Foodpanda Unveils the New Grocery Pick-Up Feature in Pandamart
Foodpanda, the global online food delivery giant, takes a leap forward in the e-commerce industry, introducing a pick-up feature for pandamart customers. Currently available in Hong Kong, Malaysia, and Singapore,…
Breakfast Tourism: Agoda Unveils Travelers’ Breakfast Preferences Across Asia
The age-old quandary of whether to include breakfast in your hotel bookings persists. However, Agoda, a prominent travel and booking platform, decided to investigate this pattern, analyzing the booking habits…
Spotify Unleashes Hyper-Personalized Music Discovery Campaign for Filipino and Indonesian Gen Z
In an exciting move that taps into the pulse of young music lovers, Spotify, the global leader in audio streaming, unveils a dynamic brand campaign designed for Filipino and Indonesian…
Malaysia Airlines Gains Momentum in India: Surpasses Australia as Main Market
In a notable shift, India has overtaken Australia to become the primary market for Malaysia Airlines (MH). The transition comes as the airline, backed by the Malaysian government, records an…
McCann Worldgroup China Launches Dedicated Influencer Marketing Unit
In a strategic move to enhance integrated marketing efforts, McCann Worldgroup China has unveiled its new Influencer Marketing business unit. This dedicated division will aim to blend creativity and influence…
Carlsberg Group Brews New Partnership with iProspect for Global Advertising Initiatives
Leading brewing company, Carlsberg Group, has announced the appointment of iProspect as its new media agency, set to oversee all its global advertising and marketing campaigns. The decision followed a…
TEAM LEWIS Amplifies Greater China Presence with Key Promotions
In a strategic move to consolidate its presence in the Greater China region, global marketing agency TEAM LEWIS has announced significant promotions within its team. The agency is keen to…
MiQ Launches New Southeast Asian Headquarters in Singapore, Boosting SEA Presence
MiQ, a leading player in the global programmatic media landscape, has unveiled a new head office in Southeast Asia, stationed in Singapore, to cater to the company's expanding team and…
Spotify’s Innovative Campaign ‘Music That Finds You’ Personalises Gen Z’s Music Experience
Music streaming powerhouse Spotify is all set to engage its Gen Z listeners in the Philippines and Indonesia on a deeper level. The new campaign, “Music That Finds You”, is…
Fly With Peace of Mind: Vietjet Introduces Complimentary Sky Care Insurance for All Passengers
Vietjet, one of Asia's leading airlines, is ushering in a new era of flying with comfort and security. Now, whether travelling domestically or internationally, passengers can fly with an added…
KPMG and Microsoft Usher in the Future of Professional Services with AI and Cloud Innovation
Professional services are on the precipice of a significant shift. KPMG and Microsoft, two global giants, recently declared a substantial enhancement of their existing collaboration. This strategic move is primed…
Lauren Blasco of AC Ventures Joins ASEAN-BAC’s Carbon Center of Excellence to Propel Carbon Market Growth
The ASEAN Business Advisory Council's (ASEAN-BAC) Green & Sustainable Working Group today announced the appointment of Lauren Blasco, AC Ventures' Principal and Head of ESG, into its Carbon Center of…
