In the world of beauty and fashion, new alliances are continually formed. The latest to hit the headlines is the collaboration between leading cosmetic and personal care brand L’Oréal Paris and American supermodel Kendall Jenner. As announced recently, Jenner will be donning the role of L’Oréal’s new global brand ambassador.
The anticipation was brewing on social media as L’Oréal dropped hints on its Instagram account on July 17, a day before the official announcement. The post, featuring Jenner’s voice in the background, carried the caption, “Ssh, our new ambassador has a message to share, and she’s worth listening to. Are you ready to meet her?”
On July 18, L’Oréal Paris officially unveiled the identity of its new global ambassador, Kendall Jenner. The brand expressed its elation via an Instagram post, stating, “Today’s hot topic: Kendall Jenner is joining the L’Oréal Paris family as our new global ambassador. She is powerful, successful, and talented and we are thrilled to welcome her into our family.”
Echoing the enthusiasm, Jenner shared her excitement about this collaboration on her personal Instagram account. Recalling her childhood memories of using L’Oréal products, she stated, “Ever since I was little, I can remember L’Oréal being a part of my life and routine, which makes this moment extra special for me. I’m excited and honoured to be joining [the] L’Oréal Paris family and to stand along with so many inspiring women. I’m worth it, as are you.”
This appointment is a testament to Jenner’s popularity and her influence in the fashion world. Over the years, Jenner has been the face of several renowned brands, including Calvin Klein, Messika Jewelry, and Miu Miu.
In another exciting announcement, Jung Kook, the South Korean K-pop sensation from BTS, has joined the Calvin Klein family. Revealed via Calvin Klein’s social media channels, Jung Kook is the new global brand ambassador for Calvin Klein Jeans and Calvin Klein Underwear.
In his debut for the brand, Jung Kook featured in a campaign showcasing Calvin Klein’s Spring 2023 collection. The ensemble comprised 90s straight denim and body jeans, a relaxed fit denim shirt, an oversized denim jacket, and a relaxed fit standard logo crewneck tee.
These collaborations are a part of the ever-evolving world of beauty and fashion, with celebrities playing a vital role in shaping the brand’s persona and appealing to diverse audiences. Kendall Jenner’s new role as L’Oréal’s global brand ambassador exemplifies this. As reported by Marketing Interactive, these collaborations are expected to create ripples in the industry, fostering further growth and innovation.
The news in this article is based on a report by Marketing Interactive.