Levi’s® joins forces with global music platform 88rising to celebrate the future of Asian music, featuring FARIZ JABBA, and unveils bold Spring/Summer collection.
Singapore – Levi’s® is turning up the heat this summer with a culture-first collaboration that blends cutting-edge fashion with the rhythm of a new music movement. Teaming up with pioneering music collective 88rising, Levi’s® launches Road to Future Asian Music (FAM) – a four-city concert series spotlighting emerging artists across Southeast Asia – just as the brand drops its Spring/Summer 2025 Collection,bringing back jorts in a big way.
Coinciding with the anniversary of the iconic 501® jeans, the partnership reflects a shared mission: empowering creative voices through timeless style and bold self-expression.
Road to FAM will travel through Singapore, Kuala Lumpur, Jakarta and Manila, building momentum towards the upcoming FAM Bangkok festival. As part of the series, Levi’s® will style featured artists in new S/S 25 looks designed for movement, music and the spirit of the summer season.
The tour showcases rising talent across the region: Kicking off with intimate hometown showcases featuring Singapore’s FARIZ JABBA (SG), the raw storyteller blending hip-hop with narratives of urban Southeast Asian life, known for viral tracks like “Ape Sia” — Manila’s Zack Tabudlo (PH) — the first Filipino male solo artist to hit 1 billion Spotify streams through viral tracks like “Binibini” — Kuala Lumpur’s ZAMAERA (MY), who became a pioneering force in Malaysia’s rap scene after
releasing her viral track “Helly Kelly”, and Jakarta’s RAMENGVRL (ID), a 5-time Anugerah Musik Indonesia (AMI) winner, who gained fame following the release of “Cashmere”.
Road to FAM mirrors Levi’s® 150-year connection to music and self-expression, from the 501® jeans’ role in jazz and hip-hop revolutions to its enduring symbolism for artists. “For 150 years, Levi’s® and the 501® have been part of music and cultural movements around the world. Road to FAM continues that legacy by helping spotlight Asia’s next generation of creative pioneers,” said Levi’s® CMO Kenny Mitchell. “These artists are pushing boundaries and creating something entirely their own.”
FARIZ JABBA headlines Road to FAM Singapore
The Singapore leg of Road to FAM will take place on 16 May at Hard Rock Café, headlined by homegrown rapper FARIZ JABBA. Known for fusing hip-hop with Malay poeticism, Fariz brings his distinctive energy to the stage in a preview of his upcoming regional debut in Bangkok.
“All I am is a Singapore boy from the flats of Queenstown and the Eastside. And I only knew who I wanted to be while cycling down those hills, I always wanted to be free,” said FARIZ. “Never would I have thought this could save my life. and Music is Free! My comic book dreams have come to life and I am bringing everyone along for the ride!” He continued, “I’m truly honoured to have a chance to echo the sound of our little city through the Road to FAM series, performing alongside other key artists across Asia in the city of Bangkok, June 2025. We outside!”
The Road to FAM artists will also be featured in a mini-docu series on Levi’s® and 88rising’s channels, tracing their journeys, inspirations and cultural roots.
Levi’s® Spring/Summer 2025: Jorts are back, cooler than ever
Matching the cultural heat of Road to FAM, Levi’s® unveils its boldest Spring/Summer styles yet. The new Summer Lifestyle Collection is all about looking cool and staying cool. Built for hot weather, the collection features breathable fabrics, oversized and relaxed silhouettes, and easygoing pieces perfect for sun-soaked days when the mercury has nowhere to go but up.
For women, the collection includes standout pieces like the Surplus and Vest Rompers and the breezy Alessie Bustier Dress. Menswear leans into laid-back comfort with loose and baggy pieces, featuring loose-fitting Vintage Fit Graphic Tees and Terry Pocket Polo.
Levi’s® also reimagines the jorts for today’s style landscape with relaxed, modern fits. Highlights for women include the relaxed Baggy Dad Jort or the sleek, versatile Mid-Thigh Short — both designed for effortless styling, day or night. For men, the 478 Baggy Short keeps things cool and casual, while the new Baggy Capri takes inspiration from DIY cut-offs, hitting mid-calf for a bold alternative to traditional shorts. Jorts are the ultimate canvas for self-expression this season. Whether worn slouchy and oversized or crisp and tailored, Levi’s® jorts bring an easy, confident energy to any look.
From beach days, to city nights or the festival mainstage, the Levi’s® Summer Lifestyle and Jorts collections are built for movement, expression, and unmistakably cool.
The Levi’s® Summer Lifestyle and Jorts collections are now available at Levi’s® stores islandwide and online at levi.com.sg.
Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.
