Indian sports and fitness brand, Cult.Sport, has engaged the services of Wunderman Thompson India, a top-tier advertising agency, in a strategic creative initiative set to revolutionize sports marketing.
In this synergistic union, Wunderman Thompson India will deliver both strategic and creative services to Cult.Sport on a global level. The collaboration aims to develop unique content that sets Cult.Sport apart, carving a distinctive niche for the brand in the hearts of sports and fitness enthusiasts.
Cult.Sport’s Managing Director, Shamik Sharma, articulated his vision of incorporating sports and fitness into the daily routines of Indians. Sharma believes this goal necessitates an innovative and creative approach. He expressed his enthusiasm for the new partnership, saying, “Wunderman Thompson India is an agile agency that deeply understands our sporting culture. This is clearly demonstrated through their successful sports films and campaigns. As a team, we aim to elevate our brand by creating standout communication.”
Adding to the commentary, Arjun Mukherjee, VP & Senior Executive Creative Director at Wunderman Thompson India, said, “Our office teems with sports enthusiasts. This project was like a sprint, igniting our collective adrenaline. It was exhilarating to conceptualize ideas for this fantastic, homegrown sports brand. We are thrilled to be the first across the finish line.”
This alliance between Cult.Sport and Wunderman Thompson India signals a transformative period in sports marketing, poised to inspire more people to embrace an active lifestyle.