Havas Media Network India recently secured an integrated media mandate from Capri Loans, a subsidiary of Capri Global Capital. This marks a significant turn of events for both parties, as Capri Loans aims to bolster its market presence with a partner that specializes in developing strategies for brand recognition and customer preference .
Background: The Proliferation of Integrated Media Mandates
With increasing competition in the financial industry, integrated media mandates have become a strategic tool for companies to enhance their brand recognition and customer preferences. This recent development of Havas Media bagging the mandate for Capri Loans is no different. Such mandates give agencies like Havas Media a crucial role in driving a brand’s market presence, as seen with other recent examples like dentsu X India winning the mandate for Tata 1mg.
Havas Media: A Comprehensive Approach for Capri Loans
As part of the mandate, Havas Media India will provide a comprehensive and bespoke approach that includes innovative media strategies and full-scale media planning. The Mumbai office will oversee this collaboration, offering strategies and services aimed at enhancing the visibility of Capri Loans’ products, including their gold loan, MSME loan, and home loan offerings.
Havas Play’s Role: Supporting Sports Initiatives
Apart from the general media strategies, Havas Play, a subsidiary of Havas Media, will support Capri Global’s sports initiatives. This move will further enrich Capri Loans’ market presence and strengthen the brand’s connect with its audience.
This partnership holds promise for a democratized credit access for Capri Loans’ target audience. It also signifies the optimism both parties share in engaging their audience effectively, an essential aspect in today’s competitive financial landscape.