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Marketing In Asia > Blog > Business > News > Malaysia Airlines Bold Leap: Embracing the Future with Boeing 737-8
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Malaysia Airlines Bold Leap: Embracing the Future with Boeing 737-8

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Last updated: 2023/07/19 at 3:59 PM
Dr. Surbhi Sharma
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Malaysia Airlines has been a critical player in the aviation sector, representing the nation’s cultural identity on global platforms. In its most recent move, the airline is preparing to welcome the brand-new Boeing 737-8 to its fleet. With its bold and vibrant features, the 737-8 aims to revolutionize passenger experience by integrating advanced technology, sustainability, and unique elements of Malaysian culture. This move marks a critical phase in Malaysia Airlines’ strategic growth and modernization plan.

Rolled out of paint shop this evening at Renton was the first 737-8 for @MAS 9M-MVA. Malaysia Airlines initially ordered 25 MAX frames directly from Boeing, but later replaced it with ALC lease order. This is the first frame from the ALC lease. Absolutely stunning livery! pic.twitter.com/1yiP2C4KgW

— BFI Watch (@bfi_watch_ca350) July 1, 2023

A Fusion of Tradition and Innovation

Repositioning the iconic “Wau” logo on the aircraft tailfin, Malaysia Airlines exhibits the fusion of tradition and innovation. The redefined livery showcases the vibrant colors of traditional Malaysian textiles, reflecting optimism and energy. The tribute to Malaysia’s cultural heritage represents the airline’s commitment to the nation.

"Wau" logo on the aircraft tailfin
“Wau” logo on the aircraft tailfin

In-flight Entertainment Redefined

The Boeing 737-8 is equipped with the wireless MHstudio in-flight entertainment system, boasting over 500 entertainment options. With WiFi-based In-Flight Entertainment and approval for Gate-to-Gate connectivity, passengers can use their electronic devices throughout the flight.

Also read: Geely’s $10 Billion Gamble: Malaysia as the Automotive Epicenter of Southeast Asia

Commitment to Expansion and Sustainability

The first Boeing 737-8 is set to join the fleet in August 2023. The Malaysia Aviation Group, parent company of Malaysia Airlines, plans to expand its 737-8 fleet to 25 aircraft by 2026, adding to its current fleet of 100 aircraft. By replacing older 737-800s with the new 737-8s, the airline underscores its commitment to sustainability and efficient operations.

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TAGGED: air travel, Aircraft Livery, Boeing 737-8, In-flight Entertainment, Malaysia Airlines, Malaysian Culture, MHstudio, sustainability, Wireless Connectivity

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    Surbhi Sharma July 19, 2023 July 19, 2023
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    By Surbhi Sharma
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    I am PhD in Mathematics from IIT Roorkee currently working as a Market Research & Data Analyst. I have a demonstrated history of working with Startups & Corporates across private equity, e-commerce and software product industries.
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