Is It Really The Marketers’ Fault?
In the year 2019, we can pretty much conclude that digital marketing…
Why CEOs Need A Strong Personal Brand
Jeff Bezos, Richard Branson, Elon Musk and Seth Godin. If there’s one…
Good Writers Make Complex Businesses Easier To Understand
Good writers are integral to the B2B content marketing process, as Radha Giri (@radhagiri)…
A Killer Marketing Strategy For Bootstrapped Startups
Contrary to Fred Wilson’s opinion that Marketing is for companies with substandard…
Why Trust Matters More Than Ever for Brands?
Living in a society that is being transformed digitally, we gradually become…
An Unexpected Product Benefit Can Be A Powerful Marketing Tool
Framing a surprise benefit as such may stoke consumer desire. When serendipity…
Mastercard: From Impressions To Impact
Author, Raja Rajamannar Like many other CMOs, I am acutely aware of…
Why Changing Buying Behaviour Makes Marketing With Content More Important
Use of the internet as a means to learn about purchasing options…
Establishing A Relationship With Consumers Is A Game Changer For Modern Brands In An Ever-Changing Marketing Landscape
Predictive CRM, omnichannel relationship marketing, brand relationship metrics, using chatbots to encourage…
Law Firms: Become A Thought Leader On Emerging Issues To Attract New Clients
An article by James Bliwas, details how law firms can attract the…
Trust Trumps All
Understanding a CMO’s most underutilised strategy for growth. Author, Bjorn Sprengers Just…
From Pitching To Problem-Solving: Marketing Insights I’ve Learned From A Lady CEO Of A BPO Services Startup
The art of presenting ourselves as a problem-solver rather than a marketer.…
Machine Learning And Personalisation: A Quick Guide For Marketers
Every day, consumers are exposed to tons of digital contents on different…
4 Keys To Successful Social Media Marketing
Gone are the days when things were easier, so as social media…
The Basics Of Developing An Effective Marketing Plan
A step-by-step simple guide for fellow marketers. A step-by-step simple guide for…
