“The Drive Within” campaign, Hyundai Motor India (HMI) renews its relationships with Indian women’s cricketers Smriti Mandhana, Shafali Verma, and Jemimah Rodrigues and welcomes Yastika Bhatia and Renuka Singh Thakur.
In this action-packed women’s justice timeline for 2023, Hyundai continues to recognize and inspire these young athletes. As well as to recognize the culmination of their unrelenting effort and preparation. These five players will share their experiences of perseverance and hard work, which will act as a foundation for encouraging and inspiring. The new recruits to come and win more victories for the country and inspire them.
Tarun Garg, Chief Operating Officer of Hyundai Motor India Limited (HMIL), commented on the campaign launch, “Hyundai Motor India has a strong commitment to supporting the nation’s up-and-coming talent and is deeply allied with the sports culture of our nation. Conviction and tenacity give athletes all over the world the drive they need to put in years of arduous training. As to become the best competitors on a global scale. Same spirit motivate us. We want to give our customers the best experience possible with our top-notch goods and cutting-edge mobility solutions.
Since 2022, Hyundai has used the #TheDriveWithin Campaign to highlight the true stories of Indian women cricketers and their desire for victory in an effort to promote sportsmanship throughout the nation.
Hearing about Smriti, Jemimah, Yastika, and Renuka’s illustrious achievements and inspiring tales was truly inspiring. “At the same time, Shafali was making India proud on the international stage with the recent victory, so we missed her at the campaign shoot.” The #TheDriveWithin campaign, which delves deeper to understand the tenacity and grit of these game-changing players. Exhibits a striking similarity to HMI’s core values. This campaign commemorates the celebration of these famous women cricket players. As well as serves as a reminder of the hardships and rigours they endured in the past. The five distinct stories will demonstrate their provocativeness. As well as provide a platform for encouraging the country’s expending sports gifts to win more international recognition for India.