Klook Celebrates 9th Anniversary with Soaring Growth Amidst Travel Recovery in Asia
With the travel industry bouncing back post-pandemic, Klook, a titan in the…
Deciphering the Millennial Mindset: Exclusive Insights into their Financial Challenges, Media Preferences, and Brand Engagements
As the digital era takes the world by storm, comprehending the dynamics…
Gaming Emerges as Core Channel for Youth Engagement: Exclusive Insights from TotallyAwesome
TotallyAwesome, the esteemed youth-centric marketing and media powerhouse in APAC, has recently…
Revolutionizing Music Engagement: How Spotify and NewJeans Are Bridging the Gap with Immersive Experiences
Concerts are about more than music. The pulsing rhythm of the bass,…
The New Era of Travel: How Experiences Are Shaping the Future of Vacations for Millennials and Gen Z in Asia Pacific
For Millennials and Gen Z travelers in the Asia Pacific (APAC) region,…
Azerion Revolutionizes Australia’s Retail Landscape with Trailblazing In-game Digital Ad Campaign for New Balance
Azerion, a digital advertising powerhouse, has pioneered a groundbreaking campaign in Australia,…
Indonesia’s Leading Bank, BCA, forges Digital Path with Influential Social Media Firm
Indonesia's top private banking entity, Bank Central Asia (BCA), has announced an…
Spotify Unleashes Hyper-Personalized Music Discovery Campaign for Filipino and Indonesian Gen Z
In an exciting move that taps into the pulse of young music…
Spotify’s Innovative Campaign ‘Music That Finds You’ Personalises Gen Z’s Music Experience
Music streaming powerhouse Spotify is all set to engage its Gen Z…
APAC and Singapore: A Tale of Evolving Social Media Consumption Patterns
Interestingly, social media usage across APAC saw a 4% drop in daily…
Discover Maya: Myntra’s Virtual Fashionista Revolutionizing the Shopping Experience for Gen Z
Myntra, a dominant player in India's e-commerce sector, is taking a quantum…
Checkpoint Theatre Unveils Drama In A Snap: Exploring The Intriguing World of Snapchat Lens
Checkpoint Theatre, a renowned Singaporean theatre company committed to sharing authentic local…
Yoshinoya HK Unveils Rebranding Aimed at Gen Z with ‘Live to the Fullest’ Campaign
In a strategic partnership, Yoshinoya Hong Kong and Mediabrands Hong Kong launch…
Croma ‘We Got You’ Campaign: Revolutionizing the Electronic Market for Gen Z
Aiming at the energetic pulse of the Gen Z demographic, Croma has…
Gen Z Revolutionises Dating Landscape: Insights from Tinder’s Future of Dating Report 2023
Tinder, the global leader in dating apps, launched its Future of Dating…