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Reading: Tinder Unveils “Dating Dictionary: Consent Edition” in Australia: A Collaboration with Chanel Contos
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Marketing In Asia > Blog > Business > Brand Highlights > Tinder Unveils “Dating Dictionary: Consent Edition” in Australia: A Collaboration with Chanel Contos
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Tinder Unveils “Dating Dictionary: Consent Edition” in Australia: A Collaboration with Chanel Contos

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Last updated: 2023/09/13 at 7:34 PM
Komaldeep Kaur
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Tinder’s New Initiative: Educating on Consent

Tinder, globally recognized as the go-to app for forming new connections, has taken a significant step forward in Australia. In a bid to enhance understanding and awareness around consent in the dating realm, the app has introduced its “Dating Dictionary: Consent Edition”. This initiative, birthed from a collaboration with renowned consent advocate and author, Chanel Contos, aims to enlighten Australians on pivotal consent terminologies and expressions.

Why the Emphasis on Consent?

The Dating Dictionary isn’t just a glossary; it’s an educational tool. It’s designed to guide individuals on both seeking and granting consent in their dating experiences. The dictionary elucidates various consent terms and showcases how to seamlessly integrate consent affirmations and checks into one’s dating narrative.

A recent study, a joint venture between Tinder and YouGov, revealed some startling figures. A mere 55% of Gen Z and Millennial dating app aficionados feel they possess a comprehensive understanding of consent. Meanwhile, 28% acknowledge a basic awareness, and a concerning 17% confess to having minimal to zero knowledge on the subject.

Chanel Contos Weighs In

“I’m incredibly passionate about advancing consent education here in Australia, and it applies to all adults. I am proud to be part of creating this new consent guide with Tinder for adults exploring the possibilities of dating. I believe that language is one of our most important tools. You can’t understand something, you can’t practise it properly, and you can’t prevent something if you can’t name it. The Consent Edition of Tinder’s Dating Dictionary is a great step in improving the way we talk about consent in Australia, especially for young daters,” expressed Chanel Contos.

More than Just Words

The Dating Dictionary: Consent Edition doesn’t just stop at definitions. It delves deeper, offering practical examples on how one can incorporate consent checks into their dating routine. It equips daters with the right phrases to solicit, grant, and even retract consent at various dating stages.

Kirsty Dunn, a spokesperson for Tinder Australia, shared, “So many of today’s dating interactions start with a SwipeTM, but we want these to be safe and consensual, above all. Respect has always been at Tinder’s core, starting with mutual matching, which requires both users to express interest before chatting, as well as our suite of trust and safety features.We know that safety is complex and personal and consent is much more than permission and rules, so we hope this guide helps daters navigate dating and foster healthy relationships.”

Also read: IN.Deed Communications Sets Foot in Singapore: A New Chapter in Their 15-Year Legacy

What’s Next for Tinder in Australia?

Earlier this year, Tinder rolled out its original Dating Dictionary, arming every generation with a guide to the freshest dating terminologies. The release of the Consent Edition is just the beginning. Australia should brace itself for an even grander guide, the “School of Swipe”, set to debut later this month.

Having made its inaugural appearance in Singapore last year, the School of Swipe is Tinder’s premier comprehensive course on online dating. This digital resource promises insights on the entire online-to-offline dating trajectory, from crafting the ideal profile to understanding the nuances of consent and fostering respectful dating behaviors.

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TAGGED: australia, Chanel Contos, consent advocate, Consent Edition, consent terms, dating app, Dating Dictionary, dating journey, Gen Z, Kirsty Dunn, Millennial, mutual matching, online dating, online-to-offline dating, profile crafting, respectful behaviors, School of Swipe, tinder, trust and safety, YouGov

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    Komaldeep Kaur September 13, 2023 September 13, 2023
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