By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    Marketing in Asia Presents an Exclusive Interview with Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    4 weeks ago
    Stella Zhu
    How AI is Disrupting Advertising Production and Creatives
    1 month ago
    market mall retail photo
    Maximising Loyalty ROI: A Guide for Retail Marketers
    1 month ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    11 hours ago
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    4 days ago
    How retailers can prepare for the rise of Gen Zalpha
    6 days ago
    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?
    2 weeks ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    Japan’s Evolving Booze Culture: A Market in Transformation
    Japan’s Evolving Booze Culture: A Market in Transformation
    7 months ago
    text
    Safe Space™ announces partnership with National Healthcare Group as it continues to boost employee support and wellbeing
    8 months ago
    Sakshi Kalani Founder & CEO of Savy Click and Jaipur Unfolded
    AI-Powered Analytics: Sakshi Kalani on Influencer Marketing in 2025
    8 months ago
    Latest News
    Byron J. Fernandez: Minimize the stress of business crises with strong CX
    5 months ago
    Vedant Mahajan Acquires Stake in Flite: Transforming Event Technology with Innovation
    5 months ago
    Navigating the Digital Economy and Tax Challenges for SMEs
    6 months ago
    sehatUP Launches India’s First Integrated Digital Health Clinic, Pioneering Holistic Healthcare
    7 months ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    employees brainstorming in office
    Are coworking spaces the best way to keep up the next generation of Malaysian workers engaged?
    2 weeks ago
    Andy See
    Marketing in Asia Presents an Exclusive Interview with Andy See, Founder and Managing Director of Perspective Strategies
    2 weeks ago
    Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    Marketing in Asia Presents an Exclusive Interview with Ng Chew Wee, Head of Business Marketing, APAC at TikTok
    4 weeks ago
    Latest News
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    11 hours ago
    Marketing in Asia Presents an Exclusive Interview with Ankita Thakur, Group Head of Marketing, MoneyHero Group
    4 days ago
    How retailers can prepare for the rise of Gen Zalpha
    6 days ago
    Modern retail marketing technology solution allows businesses to deliver mind-blowing numbers of offers in real time
    2 weeks ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    Smashers Sports Acquires Delhi Franchise of WPBL: A Game-Changer in India’s Sports Entertainment
    5 months ago
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    Resorts World Cruises Sets Sail from Dubai with New Luxury Gulf Voyages
    7 months ago
    Australia luxury property
    Australia’s Luxury Real Estate Market Soars as Affluent Buyers Seek Waterfront Dreams
    7 months ago
    Latest News
    From Taboo to Triumph: How Malaysians Are Transforming Their Intimate Health Journey
    2 months ago
    Top 5 Misconceptions About Antibiotics Malaysians Need to Stop Believing
    2 months ago
    Eagle Eye Reveals Impact of Loyalty Programs on APAC Retailers
    2 months ago
    Elevate Your Haircare in 2025 with Jung Beauty’s Luxurious Camellia Edition Treatment
    5 months ago
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Web Stories
  • Videos
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2024 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: APAC and Singapore: A Tale of Evolving Social Media Consumption Patterns
Share
Sign In
Notification Show More
Latest News
Andrew Monu, VP of Marketing, LinkedIn
Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
Business Interviews Marketing
In conjunction with Global Accessibility Awareness Day, Ms Beh Siew Kim, Ascott's Chief Financial & Sustainability joined a fireside chat
Ascott and CapitaLand Hope Foundation PARTNER with Save the Children to Empower 160 Children and Youths with Disabilities Through S$400,000 Initiative
Press Release
IKEA Australia launches nationwide campaign built on mateship, flatpacks and Aussie twists for 50th Birthday
IKEA Australia launches nationwide campaign built on mateship, flatpacks and Aussie twists for 50th Birthday
Press Release
balabala
Dalziel & Pow launches innovative retail space in Suzhou, China, for Children clothing giant Balabala
Press Release
Ivo Ivanov - CEO DE-CIX International
DE-CIX unveils 2024 Annual Report: Strong growth in customer capacity, peak traffic and network connectivity across global and regional markets, including Malaysia
Press Release
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Press Release
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
    • Australian Women in Business Excellence Awards
    • MIA Impact Circle Stellar CxO 2024 Singapore
    • Mia Impact Circle Stellar Cxo 2024 Hongkong Award 
    • Mia Impact Circle Stellar Cxo 2024 Indonesia Award 
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > News > APAC and Singapore: A Tale of Evolving Social Media Consumption Patterns
NewsPress ReleaseResearch

APAC and Singapore: A Tale of Evolving Social Media Consumption Patterns

profile
Last updated: 2023/06/28 at 8:45 PM
Dr. Surbhi Sharma
Share
4 Min Read
APAC and Singapore Social Media Consumption Patterns
Image source: MarTech Series
SHARE

Interestingly, social media usage across APAC saw a 4% drop in daily time spent since the pandemic peak in Q2 2020, equivalent to a reduction of 6 minutes. Similarly, Singapore registered a 5% drop, amounting to a 7-minute reduction. This suggests that the zenith of social media usage has been reached, and fluctuations are now the norm. Notably, Singapore’s usage pattern appears more volatile, with a 3% dip below the APAC average in 2022 despite higher usage in 2021.

Social Media Usage: A Generational Perspective

Intriguingly, Baby Boomers have exhibited increased social media and mobile device usage, even post-pandemic. The Baby Boomers in APAC increased their use by 18% in three years since Q1 2020, whereas in Singapore, it rose by 33%. Gen Z continues to dominate in terms of time spent on social media (SM) but is also exhibiting concerns about excessive online time and are seeking more real-world interactions.

Preferred SM Platforms: Unveiling Top Choices

When it comes to platform preferences, Gen Z’s top pick is Instagram in both APAC and Singapore, followed by WhatsApp. Millennials prefer Facebook, followed by Instagram, while Baby Boomers lean towards WhatsApp and Facebook. Chinese users prefer WeChat and TikTok across generations.

Emergence of TikTok: The New Contender in SM

As for emerging platforms, TikTok is gaining increasing traction across APAC and Singapore. Despite TikTok’s popularity, Facebook’s usage remains robust, particularly among younger consumers. Concurrently, WhatsApp is flourishing, benefiting international brands experimenting on the platform.

Also read: Mash Secures $2M Funding and Unveils Influential Leadership Team to Boost APAC Market Presence 

Motivations and Behavior

When we dive into the reasons behind social media usage, motivations vary across platforms. Live streams are a popular motivation for usage across age groups in APAC and Singapore. Twitter users, for instance, predominantly use the platform for news updates. Gen Z, in particular, employs social media as a tool of discovery and inspiration.

Gen Z: The New Audience to Focus On

Markedly, Gen Z has emerged as a significant audience, with 27% of APAC and 29% of Singaporean Gen Z users utilizing social media to find inspiration. This trend is also catching up among other age groups, including Baby Boomers, who are using social media increasingly to discover products for purchase.

The Modern Day Discovery Tool for Brands

In a surprising twist, social media has surpassed search engines in Singapore when it comes to discovering new brands or products. APAC Gen Z relies heavily on social networks for gathering brand information. The presence of likes and positive comments indicates real interest and satisfactory experiences with products/services.

Power of Social Videos and Live Shopping

In the realm of content, short-form videos are rapidly gaining popularity, especially with the rise of platforms like TikTok. These videos generate significantly more shares than text and image content combined. Meanwhile, live streams are building a more personal connection with audiences, leading to higher-end purchases, particularly from luxury retailers.

Influencer Marketing: The Changing Landscape

Lastly, the influence of content creators and influencers continues to evolve. Content creators, who are perceived as more authentic and trustworthy, are gaining ground. However, authenticity remains the key for followers when it comes to influencers. Consumers expect brands to sever ties with influencers who engage in offensive behavior, stressing the importance of genuine and ethical online interactions. The insights are based on GWI’s latest research that delves into social media behaviours across APAC, uncovering key insights around the top platforms browsed as well as consumers’ evolving relationship with social media.

Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. We disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above.

You Might Also Like

Ascott and CapitaLand Hope Foundation PARTNER with Save the Children to Empower 160 Children and Youths with Disabilities Through S$400,000 Initiative

IKEA Australia launches nationwide campaign built on mateship, flatpacks and Aussie twists for 50th Birthday

Dalziel & Pow launches innovative retail space in Suzhou, China, for Children clothing giant Balabala

DE-CIX unveils 2024 Annual Report: Strong growth in customer capacity, peak traffic and network connectivity across global and regional markets, including Malaysia

Widespread Use Of Illicit Streaming Devices In Taiwan Poses Potential National Cybersecurity Threat, New Research Finds

MIA
Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: APAC, brands, Content creators, Discovery tool, facebook, Gen Z, Generational perspective, Influencers, instagram, live shopping, Preferred platforms, singapore, Social media usage, Social videos, tiktok, User motivations, whatsapp

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Surbhi Sharma June 28, 2023 June 28, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Surbhi Sharma
    Follow:
    I am PhD in Mathematics from IIT Roorkee currently working as a Market Research & Data Analyst. I have a demonstrated history of working with Startups & Corporates across private equity, e-commerce and software product industries.
    Previous Article Amazon Amazon’s Bold $15B Move: Reshaping India’s Retail Landscape
    Next Article Alipay+ x 7-Eleven Ant Group Extends Alipay+ Coverage to All 7-Eleven Stores in Malaysia 
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    9.5k Followers Follow
    3.4k Followers Like
    1.1k Followers Follow
    214 Followers Follow
    208 Subscribers Subscribe

    Latest News

    Andrew Monu, VP of Marketing, LinkedIn
    Marketing in Asia Presents an Exclusive Interview with Andrew Monu, VP of Marketing, LinkedIn
    Business Interviews Marketing 11 hours ago
    In conjunction with Global Accessibility Awareness Day, Ms Beh Siew Kim, Ascott's Chief Financial & Sustainability joined a fireside chat
    Ascott and CapitaLand Hope Foundation PARTNER with Save the Children to Empower 160 Children and Youths with Disabilities Through S$400,000 Initiative
    Press Release 11 hours ago
    IKEA Australia launches nationwide campaign built on mateship, flatpacks and Aussie twists for 50th Birthday
    IKEA Australia launches nationwide campaign built on mateship, flatpacks and Aussie twists for 50th Birthday
    Press Release 12 hours ago
    balabala
    Dalziel & Pow launches innovative retail space in Suzhou, China, for Children clothing giant Balabala
    Press Release 3 days ago

    PropertyGuru

    property guru

    You Might also Like

    In conjunction with Global Accessibility Awareness Day, Ms Beh Siew Kim, Ascott's Chief Financial & Sustainability joined a fireside chat
    Press Release

    Ascott and CapitaLand Hope Foundation PARTNER with Save the Children to Empower 160 Children and Youths with Disabilities Through S$400,000 Initiative

    11 hours ago
    IKEA Australia launches nationwide campaign built on mateship, flatpacks and Aussie twists for 50th Birthday
    Press Release

    IKEA Australia launches nationwide campaign built on mateship, flatpacks and Aussie twists for 50th Birthday

    12 hours ago
    balabala
    Press Release

    Dalziel & Pow launches innovative retail space in Suzhou, China, for Children clothing giant Balabala

    3 days ago
    Ivo Ivanov - CEO DE-CIX International
    Press Release

    DE-CIX unveils 2024 Annual Report: Strong growth in customer capacity, peak traffic and network connectivity across global and regional markets, including Malaysia

    3 days ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2024 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy