Breathing New Life Into Old Brands: The Rise of Gen Z Brand Refreshes
In an age of ever-evolving trends, it is paramount for brands to…
Evolution of Storytelling in B2C Marketing: From Sensory Stimulation to Purpose-Driven Narratives
Human evolution has been profoundly shaped by the power of storytelling, with…
Tracxn Report: Funding Slump in Global Mom & Baby Care Space Amid Pandemic-Driven Innovation
Ahead of International Mother's Day, Tracxn, a worldwide SaaS-based market research platform,…
Mirinda’s Vibrant Revamp: Igniting Creativity with a New Global Brand Identity
Mirinda has launched an exciting new global brand platform and visual identity,…
Maybelline New York India taps Gen Z icons Suhana Khan, Ananya Birla, and Eksha Subba as brand ambassadors
Maybelline New York India has selected new brand ambassadors in an attempt…
The Metaverse: A New Realm Of Opportunity For Hong Kong Marketers
People have had to change their lives to be more digital because…