Aiming at the energetic pulse of the Gen Z demographic, Croma has unrolled an innovative marketing campaign christened ‘We Got You.’ Falling under the umbrella of its acclaimed Back to Campus series, this initiative symbolizes a leap into the fast-paced world of Gen Z students and the central role that electronic gadgets occupy in their lives.
By employing a tone of humor, the campaign brings to life a multitude of relatable scenarios that underscore the modern-day students’ desires. They yearn for the latest tech gadgets that offer better speed, superior durability, and other advanced features, embodying their aspirations in an engaging and entertaining manner.
In these films, as the students ponder aloud their tech desires, Croma’s nimble executives are seen providing swift assistance. This action mirrors the speedy delivery of new tablets or laptops, ultimately shining a spotlight on Croma’s back-to-campus offerings.
Shibashish Roy, the COO of Croma, elucidates on the thought process behind the campaign, stating, “The start of an academic year teems with endless opportunities and a realm of possibilities. We recognize the significance of this transitional period in students’ lives, and our assurance is that, though change is inevitable, Croma’s support is constant.”
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He continues, “Our tagline – #WeGotYou – manifests this sentiment. It also reaffirms our commitment to offering superior products and a seamless shopping experience as students embark on this new phase of their journey. So, whether you’re on the hunt for a wireless headphone, a smartphone, a laptop, or a tablet, rest assured that Croma has your back.”
By reflecting the spirit of Gen Z and understanding the pivotal role of technology in their lives, Croma’s campaign is an example of creative and innovative marketing. It encapsulates the modern-day students’ needs and desires while remaining authentically true to the brand’s ethos.
