Ahead of International Mother’s Day, Tracxn, a worldwide SaaS-based market research platform, has unveiled its ‘Tracxn Feed Report – Mom & Baby Care’. Drawing insights from Tracxn’s comprehensive database, the report delves into the global mom and baby care industry’s current trends.
The report shows that in 2022, global mom and baby care companies garnered a total funding of $418 million, marking an 80% downturn from $2.1 billion in the previous year. The first quarter of 2023 witnessed investments worth $21 million, a significant increase from $3.86 million in the last quarter of 2022, but a decrease compared to $26.5 million in Q1 2022.
The dip in funding so far in 2023 is mainly attributed to a dearth of late-stage investments. Notably, seed-stage funding in Q1 2023 dipped by 21% compared to Q1 2022, yet it spiked by 444% from Q4 2022. Early-stage investments saw a rise of 158% in Q1 2023 compared to Q4 2022, but experienced a 64% fall from Q1 2022.
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The report highlights that the US leads the pack in funding, followed by China and India. To date, US-based Mom & Baby Care companies have secured $5 billion, while their counterparts in China and India have raised $2.8 billion and $1.4 billion, respectively. Gamified learning platforms for pre-K children topped the funding charts in this space over the last two years, with online retailers and breast pumps trailing behind.
Despite funding challenges, the pandemic has sparked innovation in the mom and baby care space. Millennial and Gen Z mothers are increasingly turning to tech solutions for parenting, driven by the need for balancing work and parenting effectively. The rising working-class population with greater disposable income also bolsters growth in this industry, the study points out.
This news is based on a report from the Entrepreneur website.