In a recent bold move, Starbucks has launched an advertisement campaign designed to foster understanding and acceptance of transgender individuals. The ad, showcasing a touching story of a transgender woman reconciling with her parents after years of separation, has stirred up various reactions on social media.
The ad unfolds in a coffee shop where a couple nervously waits for their child, Arpit, who has transitioned to female and renamed herself Arpita. As Arpita enters the shop, she shares an emotional moment with her mother, symbolizing the unconditional love parents can extend to their transgender children. An awkward yet hopeful interaction follows between Arpita and her father.
Arpita reassures her father, “I know it’s been years, but you still mean the world to me.” The father, despite his initial hesitation, orders their drinks with the name “Arpita” on the cup – a significant moment showcasing his acceptance of Arpita’s new identity, aligning with the beloved Starbucks tradition.
“Beta, you will always be my child. Just a single letter has been added to your name,” her father warmly comforts her.
“Your name defines who you are – whether it’s Arpit or Arpita. At Starbucks, we love and accept you for who you are. Because being yourself means everything to us,” Starbucks India shared on Twitter, using the hashtag #ItStartsWithYourName.
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Notably, the ad sparked a mix of reactions on social media. While some users opposed the portrayal of transgender identities, accusing Starbucks of imposing “wokeism,” others admired the coffee giant’s inclusive stance. Supporters of the campaign emphasized the importance of individual freedom and the detrimental effect of ignorance on society. The ad stood as a testament to Starbucks’ commitment to inclusivity and acceptance, despite the controversy.
This news is based on a report from the News18 website.
