Socialbakers: Most Engaging Brands Across Facebook and Instagram 1H 2019
Forrester probably provides one of the most accurate definitions of engagement, saying that “Engagement is the level of involvement, interaction, intimacy and influence an individual has with a brand over time.”…
JLL Scales New Heights With Its First Sports Sponsorship Deal In Asia Pacific
Global real estate firm will help six young climbers achieve their ambitions in fast growing sport JLL is sponsoring six up-and-coming athletes from Australia, Hong Kong, India, Japan and Singapore,…
Zendesk Expands Amazon Web Services Support to Make Customer Data More Actionable
Native connector for Amazon EventBridge allows easy access to customer experience data across the organization During the recently held AWS Summit 2019, Zendesk, Inc. announced the Zendesk Events Connector for…
CxOCON 2019: The Business Influencer Conference
PopCon Introduces a New Era of Brand Building via CxOCON PopCon presents its first CxO Conference, a conference targeted specifically towards C-Level Executives, Company Directors, Founders, and Business Owners. The…
Maybank Singapore Appoints MediaOne Business Group As The Digital Marketing Agency For All Its Product Offerings
Maybank Singapore (Maybank) has appointed MediaOne Business Group (MediaOne) as their choice digital marketing agency for the Search Engine Optimisation (SEO) of their various business units. In addition to this,…
Influencer Marketing, Why Size Matters
Author, James Gaubert With the social influencer market at an all-time high there is still some confusion as to the different split of shape and size of following and how…
A Personal Branding Guide For Introverts
You must have heard of the term ‘personal branding’, haven’t you? It means that you need to answer how you can differentiate your good self from others, publicizing and portraying…
2019
Recently, Google Malaysia released the YouTube Ads Leaderboard for the January-June 2019 period for Malaysia. This list represents the top 10 ads Malaysians watched on YouTube through a combination of…
Understanding Key Drivers Of Customer Experience
Author, Karen Gately It’s hardly difficult to find examples of organisations who have failed spectacularly in building customer relationships based on trust and respect. There are endless examples of what…
Mastercard: Do Brands Matter?
Author, Raja Rajamannar Wake up. Read the news. See an ad. Scroll through social. See more ads. Pass by a digital billboard and see multiple ads. It’s not even noon…
Digital Marketing Is Hard Because You Overcomplicate It. Keep Your Strategy Simple With These 8 Perspectives
No, digital marketing isn’t from another planet. All you have to do is to simply open your eyes wider and see beyond what you’re seeing in it. To learn this…
Why Trust Matters More Than Ever for Brands?
Living in a society that is being transformed digitally, we gradually become accustomed to not seeing each other and still communicating and trading. I started talking with Editor-in-Chief of Marketing…
Hijra Timepiece Appoints Marketing Veteran, Azraai Hafiz Azmi As The New CEO
When old friends team up for a serious business, it will be more than just fun. Izham Fitri Ismail, The CEO of Tho Mem Group is now back to refresh…
Get To Know Kelvin Teo & Reynold Wijaya, Co-Founders Of Funding Societies | Modalku
Kelvin and Reynold, welcome to Marketing In Asia. To start, can you please do a little introduction of yourselves.K : I’m the co-founder of Funding Societies | Modalku (“FSMK”). Prior…
Google: APAC’s Changing Digital Landscape, How Broadcast And Video Companies Can Keep Up
Author, Rohan Tiwary and Elena Shloma The broadcast and video industry is evolving rapidly, and broadcasters across the region are facing challenges with the changing digital landscape. See how we’re…
