AirAsia’s Strategic Pivot: From Food Delivery to Formidable Partnership with Foodpanda
In a strategic shift, AirAsia has declared its departure from the food delivery scene, three years post the launch of its service in May 2020. It has astutely concluded that…
Strategic Appointments Promise a New Dawn for McCann Worldgroup in Southeast Asia
McCann Worldgroup is fortifying its regional leadership in Southeast Asia with two vital appointments. Charlie Lowe steps up to the plate as the chief strategy officer, a newly-formed regional position,…
Breathing New Life Into Old Brands: The Rise of Gen Z Brand Refreshes
In an age of ever-evolving trends, it is paramount for brands to stay ahead of the curve. Central to this challenge is the dynamic reinvention of brand identity, a tool…
PubMatic Partners with SeenThis: A Step Towards Greener Digital Advertising
Global adtech leader, PubMatic, has inked a promising deal with Sweden-based adaptive streaming expert, SeenThis. The partnership aims at revolutionizing digital advertising by significantly reducing carbon emissions. This joint venture…
AQUA’s Dynamic DOOH Strategy Makes a Splash at Citayam Fashion Week
Reimagining Outdoor Engagement: AQUA’s Show-Stopping Programmatic DOOH Campaign at Citayam Fashion Week" As outdoor engagement makes a triumphant return, out-of-home (OOH) advertising is experiencing a significant resurgence. Brands like AQUA,…
ASUS Teams Up With Byron McKenzie: A Revolution in Growth Through Brand Storytelling
ASUS Business and Byron McKenzie, a dynamic advertising and digital media agency, have joined forces to roll out two innovative brand films. These cinematic experiences aim to highlight the growth…
Demystifying Menstruation: Kotex & Ogilvy Unveil Engaging Edutainment Platform
In an innovative initiative to address the misinformation and myths about menstruation, Kotex, the renowned menstrual hygiene brand, has teamed up with global marketing agency, Ogilvy. Together, they've rolled out…
Mid-Level Employee Exodus Rocks Hong Kong Companies: Turnover Rates Skyrocket Over 20%
Hong Kong businesses are experiencing a concerning departure of mid-level professionals, witnessing an alarming turnover rate exceeding 20%, according to George Leung, CEO of the Hong Kong General Chamber of…
Tesla Eyes India’s EV Industry: Exploring Local Sourcing, Not Manufacturing Yet
In recent times, the American electric vehicle manufacturer, Tesla Inc., has taken a keen interest in the Indian market. A group of executives from the corporation was reported to have…
Stirring the Pot: Iconic Hong Kong Soy Sauce Brand, Amoy Food, Set for Sale?
Trustar Capital, a prominent Chinese private equity company, is deliberating the sale of its revered Hong Kong-based subsidiary, Amoy Food, a leading soy sauce brand. Reports suggest that Citigroup has…
GroupM Reassesses Twitter: From High Risk to Promising Prospect with New CEO Appointment
GroupM, a renowned global media agency, has taken a u-turn on its earlier 'high risk' label for Twitter, following Elon Musk's announcement of Linda Yaccarino as the new CEO, The…
The Malaysian Digital Consumer: Authenticity, Trust, and Curated Experiences
Malaysian consumers are more connected than ever before. On top of healthy development in the e-commerce sector over the last few years, Malaysia has seen a growing population of digital…
New Dawn for BBDO China: Fresh Leadership Reigns as Leong Wai Foong Bows Out
BBDO, a prestigious creative agency, has announced a bolstering of its creative leadership in China with notable appointments, as Leong Wai Foong, the incumbent Chairman and Chief Creative Officer (CCO)…
Leading the Charge: SRK Exports Sparks a Sustainability Revolution in the Diamond city of Surat with Groundbreaking Conclave
SURAT HOSTS SRK SUSTAINABILITY CONCLAVE 2023 Esteemed diamond group, Shree Ramkrishna Exports Pvt. Ltd. (SRK Exports) sparked pivotal conversations around sustainability, in the inaugural SRK Sustainability Conclave 2023 held on…
Evolution of Storytelling in B2C Marketing: From Sensory Stimulation to Purpose-Driven Narratives
Human evolution has been profoundly shaped by the power of storytelling, with its capacity to unite individuals under common ideologies or goals, such as religion or politics. This power has…
