JioCinema, the official digital streaming partner of the Indian Premier League (IPL) 2023, has made history by setting a new global record with over 3.2 crore concurrent viewers during the IPL final. This milestone match, played between Chennai Super Kings and Gujarat Titans, witnessed a surge in digital viewership, surpassing the previous record of 2.57 crore concurrent viewers during the IPL 2023’s Qualifier 2.
In July 2019, the IPL’s former digital streaming partner, Disney’s Hotstar, peaked with over 2.5 crore viewers for a single cricket match. However, JioCinema’s record-breaking achievement emphasizes its growing dominance in digital sports viewership, hitting a staggering 1,500 crore video views in the first seven weeks of IPL 2023.
Hotstar’s move to a paid streaming model led to a decrease in concurrent viewers, which underscores the challenge of striking a balance between reach and revenue in the streaming industry. Meanwhile, Viacom18, JioCinema’s parent company, seems to be following a similar trajectory after a $3 billion IPL digital rights acquisition.
Viacom18’s JioCinema, in a strategic move, has been offering free streaming of the tournament across South Asia, promising a revolution in the region’s digital streaming landscape. Furthermore, it recently introduced a premium tier, enticing potential consumers with a wider range of content.
Despite the competition, Disney continues to thrive with 482 million combined views across the first 66 matches of the IPL 2023. This triumph of JioCinema is based on the report from Business Outreach, “JioCinema sets a new global record with over 3.2 Cr viewers during the IPL final”.