In an exciting development, Dainik Bhaskar, a leading Indian newspaper, has successfully entered Mumbai’s competitive media scene, choosing Concept Communication as its strategic partner. Launching in India’s financial capital is a daunting task, especially considering the intricacies of PR deliverables. To overcome this challenge, Bhaskar Group relied on the expertise of Team Concept.
Team Concept, an integrated communication agency with a deep understanding of consumer behavior and market trends, has been exclusively tasked with brand management. The agency’s comprehensive approach matches Dainik Bhaskar’s immediate and future needs pertaining to the launch and sustainable operation in Mumbai.
Vivek Suchanti, Chairman and Managing Director of Concept Communications, expressed his enthusiasm about this venture, highlighting the long-standing association between the two groups. He views this partnership as an affirmation of Concept’s commitment to creating targeted and effective solutions for premier brands like Dainik Bhaskar.
Kailash Agarwal, Managing Director of Bhaskar Prakashan, emphasized the newspaper’s ambition to expand across India and consolidate its position as the nation’s top newspaper. He acknowledged Team Concept’s insightful and proactive strategies as crucial to achieving this objective, especially for their Mumbai launch.
This news is based on Adgully’s report titled “Dainik Bhaskar ropes in Concept to power Mumbai launch.”