Marking an influential presence in the corporate landscape, the Adani Group has launched an inspiring, comprehensive ad campaign, ‘Hum Karke Dikhate Hain’. Crafted by Ogilvy India, the campaign, titled “Hum mushkilo ki nahi sunte, karke dikhate hai” (We don’t just listen to challenges, we overcome them), serves as a powerful ode to the indomitable spirit of the Adani Group. It beautifully mirrors their unyielding determination to surmount hurdles and their commitment to crafting world-class infrastructure in India and beyond.
A visually arresting 100-second television commercial provides viewers with a breathtaking journey across the length and breadth of the nation, honouring the Adani Group’s 35-year-long service to India. Over the upcoming weeks, the campaign will be disseminated across various platforms, including print, broadcast, and social media.
“The campaign encapsulates the invincible spirit of the Adani Group and our ethos of transforming challenges into opportunities,” expressed Pranav Adani, Director, Adani Enterprises. “It emphasizes our dedication to instigating positive changes in the lives of millions of Indians and underscores the perseverance that characterizes our first-generation entrepreneurial company.”
The Adani Group has notably diversified into a high-calibre portfolio of market-leading businesses that operate independently, bringing about radical changes in sectors such as energy and utilities, transport and logistics, materials, metals and mining, and direct-to-consumer.
Expressing his thoughts on the campaign, Piyush Pandey, Chairman of Global Creative & Executive Chairman – India, Ogilvy, noted, “The investment in infrastructure and national development projects requires unwavering determination and belief. This is what defines the spirit of the Adani Group and is captured in their new corporate campaign.
This article was curated based on Exchange4Media‘s piece