As the Indian Premier League (IPL) reaches its grand conclusion, PlayerzPot, a leading online gaming platform, has launched an invigorating campaign dubbed ‘#TalentKiValue’. This campaign, with the involvement of the brand’s ambassador, Rashmika Mandanna, aims to fan the flames of the burgeoning passion for fantasy gaming amongst its users.
Rashmika Mandanna, an acclaimed youth icon who topped the Forbes 2021 list of most influential stars in South cinema, is lending her vibrant persona to this campaign. Being an ardent gamer herself, and having made substantial inroads in the global sports platforms while simultaneously delivering blockbuster performances, she forms a direct, relatable connection with the campaign’s intended audience – indoor gaming enthusiasts within every Indian household.
The campaign, comprising an array of captivating digital films, focuses on acknowledging and appreciating the talent of indoor gamers. Through these films, Rashmika acts as a celebrity gamer, offering encouragement and recognition to indoor gaming experts who showcase their abilities on PlayerzPot. The campaign’s primary goal, embodied in its hashtag, is to amplify the demand for recognition of the value of gamers’ talents.
Discussing the campaign’s launch, PlayerzPot’s CEO, Sunil Yadav, remarked, “Skill-based gaming has become one of the dominant categories capturing the interest of users across all age groups in the country. Yet, the larger gaming community in India remains quite a distance away from treating skill-based casual games as a viable career option, particularly in the mobile format. With PlayerzPot, we consider mobile gaming to be a serious affair for creators and players alike. Rashmika’s charismatic appeal and widespread influence are set to revolutionize the gaming experience for players exploring our app’s diverse offerings.
Rashmika Mandanna added her thoughts, expressing, “Playing games like Ludo, Carrom, Chess, and Snakes & Ladders on PlayerzPot is a nostalgic journey for me. These games awaken my competitive spirit, which I believe is a feeling shared by many players with a sportsperson spirit and a drive to win. The #TalentKiValue campaign will allow household members to recognize and appreciate the latent gaming talent within their homes. News about this campaign is based on the report from Exchange 4 Media.