Dr. Reddy’s OTC Unit Leverages mSix&Partners’ Expertise for Media Mandate
mSix&Partners emerges as the new integrated media strategist for Dr. Reddy's OTC Business, marking a pivotal moment for the pharmaceutical giant. In a strategic move, the media mandate will be…
Gen Z Revolutionises Dating Landscape: Insights from Tinder’s Future of Dating Report 2023
Tinder, the global leader in dating apps, launched its Future of Dating Report 2023, revealing how Gen Z is significantly altering the dating culture. Unlike any preceding generation, 69% of…
Navigating the Trust Landscape: Insights from Edelman Malaysia’s Trust Barometer 2023 Report
At the heart of the recent Edelman Trust Barometer Malaysia Report is the unveiling of an impending mass-class divide. Edelman Malaysia, through the report, seeks to alert and guide core…
Shah Rukh Khan Leads Myntra’s Star-Studded 18th End of Reason Sale
Bollywood megastar Shah Rukh Khan has been unveiled as the ambassador for the upcoming 18th edition of Myntra's End of Reason Sale (EORS), the much-anticipated bi-annual fashion festival. In this…
Alibaba Defies Layoff Rumors: Set to Welcome 15,000 New Recruits in 2023
Alibaba Group Holding, a powerhouse in Chinese e-commerce, has recently dismissed circulating layoff rumors, announcing its intention to bring onboard 15,000 new hires this year. This comes amid speculation on…
Goafest 2023: A Showcase of Creative Excellence with ZEEL and Mindshare Earning Top Honours
The second day of Goafest 2023, a celebration of creativity in the industry, unfolded with Zee Entertainment Enterprises Limited (ZEEL) being crowned the Broadcaster of the Year. Notably, Leo Burnett…
Is Sony’s New PS5 Handheld Device Falling Flat with Gamers?
Sony has finally lifted the veil on its much-talked-about PS5 handheld device, Project Q, at the latest PlayStation Showcase. However, it seems the revelation has met with a lukewarm reception…
OpenAI’s Innovative Grant Program Ignites New Conversations
In a pivotal step to improve AI governance, OpenAI has unveiled a distinctive grant program that calls for innovative ideas to incorporate democratic processes into AI rule-setting. This move is…
Supercharge Your Social Media Strategy in 2023: The Best AI Tools for the Job
As we increasingly intertwine our lives with social media, it's crucial for businesses, marketers, and creators alike to harness the right tools for maximized impact. In this digital age, artificial…
TEG Propels Sports Entertainment Forward With Strategic Acquisitions Of Left Field Live & Rugby Live
TEG, the powerhouse in live entertainment, sport, ticketing, and data, has unveiled a ground-breaking development: the purchase of two international sports businesses, Left Field Live and Rugby Live. This move…
FNP Appoints Shwetabh Mishra as Deputy General Manager, Reinforcing Supply Chain Expertise
FNP (Ferns N Petals), India's leading gifting brand, has made a significant addition to its team with the appointment of Shwetabh Mishra as the Deputy General Manager of Supply Chain…
German Economy Slips into Recession with First Quarter Contraction
The German economy has entered a recession as the latest data reveals a contraction in the first quarter of 2023. Weakening consumer spending and inflationary pressures have played a significant…
Unplug and Tune In: Top 5 Indian Podcasts for Your Listening Pleasure in 2023
In our screen-dominated era, podcasts offer an auditory oasis, enabling people to soak up entertainment and information without glued eyes. India, with its diverse cultural tapestry and rich storytelling legacy,…
Unveiling the Secret Sauce: Triumphs of Malaysian Marketers on the Global Stage
Globalization continues to propel promising Asian marketers into the international limelight, with a notable increase in Malaysian professionals taking the lead. A prime example is the recent appointment of Eugene…
The OTT Revolution: A Kaleidoscope of Opportunities in the Indian Entertainment Space
The Over-The-Top (OTT) sphere is abuzz with activity. This dynamic platform is a treasure trove of opportunities for actors, resulting in the rise of new talent like Jaideep Ahlawat, Pankaj…
