By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Marketing In Asia
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
    Marketing
    This category deals with best news and updates on marketing and branding news and events.
    Show More
    Top News
    Alarming Study Reveals High Fatality Rates Among Young Drivers in the U.S., Kentucky Tops the List
    Alarming Study Reveals High Fatality Rates Among Young Drivers in the U.S., Kentucky Tops the List
    2 days ago
    Flipkart's 'Kuch Khaas Kamao' Campaign
    Flipkart’s ‘Kuch Khaas Kamao’ Campaign: Celebrating Seller-Customer Bonds
    2 days ago
    Jeevansathi.com
    Jeevansathi.com’s Musical Tribute to Love with Neeti Mohan
    3 days ago
    Latest News
    Greenlam’s New Campaign: Bridging Generations Through Design
    22 hours ago
    Cashify’s New Drive: Smart Tech, Smart Choices with Rajkummar Rao
    22 hours ago
    Asia-Pacific Real Estate Outlook 2024: Transformative Trends and Growth Opportunities
    2 days ago
    The Most Sought-After Brands in TikTok Clothing and Home Hauls – A Comprehensive illumin Study
    2 days ago
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
    Startup
    News and articles from startup and venture investment world
    Show More
    Top News
    From Bengaluru to Mumbai: India’s AI Startup Odyssey
    2 months ago
    Gen Z Digital Dialogues: Navigating Beyond Buzzwords
    2 months ago
    two people live selling session on social media
    The Age of Authenticity: How Influencers Are Powering Social Commerce Growth For Brands In SEA
    1 month ago
    Latest News
    Lenskart’s Bold Expansion: 400 New Stores in SE Asia by 2025
    18 hours ago
    OYO Revives Self-Managed Hotels in Premium Segment
    3 days ago
    Samsung Enhances Music Experience with Roon Acquisition
    4 days ago
    Dhoni Backs Tagda Raho, Boosting India’s Fitness Heritage
    1 week ago
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
    Business
    News and press releases from business world of Asia
    Show More
    Top News
    Youtube
    YouTube’s Strategy to Combat Fake News in India Ahead of Elections
    16 hours ago
    Apple's Latest Software Updates
    Apple Rolls Out iOS 17.1.2 and macOS Sonoma 14.1.2, Preps for iOS 17.2
    16 hours ago
    Lenskart Peyush Bansal in conversation with SoftBank Sumer Juneja at Slush 2023
    Lenskart’s Bold Expansion: 400 New Stores in SE Asia by 2025
    18 hours ago
    Latest News
    Experience Unmatched Family Entertainment with Astro’s Exclusive Deals
    15 hours ago
    Exclusive Insights: Behind the Scenes of GrabAds and MediaBank’s Groundbreaking Campaign for Japan Tourism
    15 hours ago
    Spotify Reveals 2023 Wrapped: The Soundtrack of the Year
    18 hours ago
    Pine Labs Unveils Credit+ to Revolutionize Credit Programs in Fintech
    16 hours ago
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
    Society
    News and articles from and for societies around us
    Show More
    Top News
    AirAsia Expands Services to China, India, and Malaysia
    AirAsia Expands Services to China, India, and Malaysia
    4 days ago
    Indian Travelers: Visa-Free Entry
    Malaysia Opens Doors: No Visa for India, China from Dec 1!
    4 days ago
    Dr. Mike Rands Advocates for Urgent Climate Action and Net-Zero Future at Taman Tugu Event
    5 days ago
    Latest News
    The Most Sought-After Brands in TikTok Clothing and Home Hauls – A Comprehensive illumin Study
    2 days ago
    SKIMS by Kim Kardashian: An Unprecedented Surge in Popularity and Online Searches
    2 days ago
    Tienda Inglesa Unveils a Time-Traveling Tale in Its Latest Film “The Time Machine” to Mark 154 Years of Legacy
    3 days ago
    Revolutionizing Travel Retail: L’Oréal and Alipay+ Unite to Transform Beauty Shopping for Global Travelers
    3 days ago
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • MIA Spotlight
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
Search
Technology
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
Other Pages
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
  • Disclaimer
  • Terms of Service
  • Privacy Policy
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Reading: A Shimmering New Frontier: Kumar Mangalam Birla Ventures into India’s Booming Jewelry Business
Share
Sign In
Notification Show More
Latest News
Experience Unmatched Family Entertainment with Astro’s Exclusive Deals
Brand Highlights Business News Press Release
Exclusive Insights: Behind the Scenes of GrabAds and MediaBank’s Groundbreaking Campaign for Japan Tourism
Brand Highlights Business Interviews News
Spotify Reveals 2023 Wrapped: The Soundtrack of the Year
Brand Highlights Business News Press Release
Pine Labs
Pine Labs Unveils Credit+ to Revolutionize Credit Programs in Fintech
Business News Technology
Youtube
YouTube’s Strategy to Combat Fake News in India Ahead of Elections
Business Feature Stories News
Aa
Marketing In Asia
Aa
  • Hot
  • Trending
  • Editor’s Choice
  • NSFW
  • Reactions
  • Authors
  • Viral on Internet
  • My Bookmarks
  • Customize Interests
  • About Marketing In Asia
  • Business Register & Login
  • Startup Register & Login
Search
  • Marketing
    • Viral
    • Expert Opinions
    • News & Trends
    • Research
    • Market Podcasts
    • Market Videos
  • Startup
    • News from Startup world
    • Startup Stories
    • Trends and Opinions
    • Startup Podcasts
    • Startup Videos
  • Business
    • Feature Stories
    • News
    • Business Podcasts
    • Business Videos
  • Society
    • Inspiration
    • Destinations & Travel
    • Food & Gourmet
    • People
    • Young Voices
    • Society Videos
    • Society Podcasts
  • Stories
  • Videos
    • Videos Gallery
    • The Opinion Scout
    • MIA Spotlight
  • Awards
    • MIA Impact Circle Stellar CxO 2023 Malaysia
    • MIA Impact Circle Stellar CxO 2023 India
    • MIA Impact Circle Stellar CxO 2023 Philippines
Have an existing account? Sign In
Follow US
© 2023 Marketing In Asia Sdn Bhd. All Rights Reserved.
Marketing In Asia > Blog > Business > News > A Shimmering New Frontier: Kumar Mangalam Birla Ventures into India’s Booming Jewelry Business
BusinessNews

A Shimmering New Frontier: Kumar Mangalam Birla Ventures into India’s Booming Jewelry Business

profile
Last updated: 2023/06/08 at 6:44 PM
Eshita
Share
3 Min Read
Kumar Mangalam Birla
Source: https://upload.wikimedia.org/
SHARE

Indian billionaire Kumar Mangalam Birla is looking to tap into India’s flourishing jewelry market with a significant investment of 50 billion rupees ($605 million) in a new venture. The Aditya Birla Group, helmed by Birla, made an announcement on Tuesday stating their intention to diversify into the jewelry business with a venture named Novel Jewels. 

Novel Jewels plans to set up numerous stores throughout India and feature in-house brands. However, the specifics about the timeline for the opening of the first store remain undisclosed. 

Kumar Birla, the chairman of the Aditya Birla Group, commented on the new venture in the statement, “This foray is a strategic portfolio choice that allows us to tap into new growth engines and expand our presence in the vibrant Indian consumer landscape.” 

This diversification into the jewelry industry comes as a part of the group’s broader strategy to branch out its revenue sources, which has been actively implemented over the past two years. Previously, the Aditya Birla Group had allocated 100 billion rupees towards a venture in the paints industry, while also investing $250 million for the launch of an e-commerce platform dedicated to building materials. 

Also Read: BlueStone’s vision to shine in the jewellery space in India

As per the group, Novel Jewels will focus on crafting jewelry with a wide variety of designs, catering to the diverse tastes across different regions of India. This strategy acknowledges the multifaceted cultural landscape of India, with each region having distinct preferences and styles, and seeks to cater to these individualized consumer demands. 

The foray into the jewelry business looks promising as the Indian gems and jewelry market is forecasted to grow exponentially. Research from Dublin-based firm, Research and Markets, suggests that the market could reach a staggering value of nearly $120 billion by 2027. This potential growth is fueled by factors such as increasing incomes and a heightened demand for luxury gifts for festivities and celebrations, a deep-rooted tradition in Indian culture. 

The decision to venture into the jewelry business by the Aditya Birla Group represents a strategic move to capitalize on the burgeoning potential of the Indian jewelry market. It also illustrates the Group’s continuous efforts to diversify its portfolio and expand its presence in India’s dynamic consumer landscape. 

This information was sourced from Forbes. 

You Might Also Like

Experience Unmatched Family Entertainment with Astro’s Exclusive Deals

Exclusive Insights: Behind the Scenes of GrabAds and MediaBank’s Groundbreaking Campaign for Japan Tourism

Spotify Reveals 2023 Wrapped: The Soundtrack of the Year

Pine Labs Unveils Credit+ to Revolutionize Credit Programs in Fintech

YouTube’s Strategy to Combat Fake News in India Ahead of Elections

Get Latest Job Updates on Whatsapp and Telegram
SCIKEY Logo
Whatsapp
Telegram
TAGGED: Aditya Birla Group, Business Diversification, Indian Market, Jewelry Business, Kumar Mangalam Birla, Luxury Gifts, Novel Jewels

Sign Up For MIA Newsletter

Be keep up! Get the latest updates about the Marketing world delivered straight to your inbox.

    By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
    Eshita Chaurasia June 8, 2023 June 8, 2023
    Share This Article
    Facebook Twitter LinkedIn Email Copy Link Print
    Share
    What do you think?
    Love0
    Happy0
    Joy0
    Surprise0
    Sad0
    Angry0
    Cry0
    profile
    By Eshita Chaurasia
    With a Post Graduate degree from NIFT and 9 years of experience, I am a skilled professional in Fashion Marketing, Brand Management, and Fashion/Retail Merchandising.
    Previous Article Japan Economy Japan’s Economic Resurgence: Rising Fortunes Amid the Post-Pandemic Boom
    Next Article Meta A New Era of Social Media Identity Verification: Meta Verified Makes its Debut in India
    Leave a comment Leave a comment

    Leave a Reply Cancel reply

    You must be logged in to post a comment.

    Follow US

    8.2k Followers Follow
    3.4k Followers Like
    1.2k Followers Follow
    201 Followers Follow
    182 Subscribers Subscribe

    Latest News

    Experience Unmatched Family Entertainment with Astro’s Exclusive Deals
    Brand Highlights Business News Press Release 15 hours ago
    Exclusive Insights: Behind the Scenes of GrabAds and MediaBank’s Groundbreaking Campaign for Japan Tourism
    Brand Highlights Business Interviews News 15 hours ago
    Spotify Reveals 2023 Wrapped: The Soundtrack of the Year
    Brand Highlights Business News Press Release 16 hours ago
    Pine Labs
    Pine Labs Unveils Credit+ to Revolutionize Credit Programs in Fintech
    Business News Technology 16 hours ago

    PropertyGuru

    property guru

    You Might also Like

    Brand HighlightsBusinessNewsPress Release

    Experience Unmatched Family Entertainment with Astro’s Exclusive Deals

    15 hours ago
    Brand HighlightsBusinessInterviewsNews

    Exclusive Insights: Behind the Scenes of GrabAds and MediaBank’s Groundbreaking Campaign for Japan Tourism

    15 hours ago
    Brand HighlightsBusinessNewsPress Release

    Spotify Reveals 2023 Wrapped: The Soundtrack of the Year

    16 hours ago
    Pine Labs
    BusinessNewsTechnology

    Pine Labs Unveils Credit+ to Revolutionize Credit Programs in Fintech

    16 hours ago
    //

    Get Asia to Notice You

    Quick Link

    • Contact
    • RSS Terms of Service
    • Policies & Standards
    • About Us
    • FAQ
    • Disclaimer
    • Terms Of Service
    • Privacy Policy

    Top Categories

    • Marketing
    • Startup
    • Feature Stories
    • News
    • People
    • Inspiration

    Sign Up for Our Newsletter

    Subscribe to our newsletter to get our newest articles instantly!

      Marketing In AsiaMarketing In Asia
      Follow US
      © 2023 Marketing In Asia. All Rights Reserved.
      • Disclaimer
      • Terms of Service
      • Privacy Policy
      Join the growing tribe of Marketing In Asia!

      Subscribe to our newsletter and never miss our latest updates, news, videos, podcasts etc..

        Zero spam, Unsubscribe at any time.