There’s a new flavour in the air, and it’s none other than the acclaimed actor NTR Jr, who has just been named the latest brand ambassador for McDonald’s India (West and South). With a dynamic new TV commercial by DDB Mudra, McDonald’s India sets the stage on fire, featuring NTR Jr championing the compelling hashtag #DontExplainJustShare.
This unique campaign introduces the idea of sharing the mouth-watering McSpicy Chicken with all and sundry, no questions asked. The tantalizing spice blend of the McSpicy Chicken is an experience that everyone should savour.
The TV commercial is a feast for the eyes, showing NTR Jr in a whimsical setting that will surely bring a smile to your face. Showcasing his knack for magic and adding a pinch of his infamous cheeky remarks, NTR Jr captures the heart of the #DontExplainJustShare message, promoting the latest mouth-watering offerings from McDonald’s India. In a humorous twist, he manipulates the moon to ensure his favourite McDonald’s store never closes, allowing him and his friends to continuously enjoy the McSpicy Chicken sharers.
Arvind RP, Chief Marketing Officer of McDonald’s India (West and South), expressed his elation, “Having NTR Jr join the McDonald’s India family as our brand ambassador is a thrilling development. His electric on-screen presence, charismatic personality, and wide appeal, especially among the youth and families, sync perfectly with our vibrant brand and new offering. We’re looking forward to engaging our fans with this novel campaign, underscoring the sheer joy of sharing our tantalizing McSpicy Fried Chicken with their friends and loved ones.”
Reflecting on his exciting new role, NTR Jr said, “Being chosen as the brand ambassador for McDonald’s (W&S) for their McSpicy Chicken Sharers is a privilege. The brand is iconic, resonating with millions of people across the globe, and to be included in this journey is genuinely thrilling. I’ve always believed in the power of collaboration and sharing, and the McSpicy Chicken Sharers perfectly encapsulates this ethos – #DontExplainJustShare.”
Rahul Mathew, Chief Creative Officer and Executive Director at DDB, voiced similar sentiments. “NTR Jr is a cinematic icon who has transformed how the world sees Indian cinema. Now, with McSpicy Chicken Sharers, we’re set to change the way consumers view fried chicken. Our primary objective was to ensure that NTR Jr’s unique style is brought to life in our communication.”
The McDonald’s India (West and South) campaign, spearheaded by NTR Jr, seeks to redefine the experience of savouring their McSpicy Chicken. The TV commercial encourages everyone to enjoy the spicy, irresistible taste of this signature dish without the need for any explanation. In doing so, the campaign paves the way for a new wave of shared food experiences, creating memorable moments with friends and families over a serving of McSpicy Chicken sharers.
There’s no doubt that the combination of NTR Jr’s charm and McDonald’s India’s classic cuisine is set to make a significant splash. The collaboration not only enhances the brand’s connection with its customers but also brings a fresh, youthful energy to its image.
In this campaign, the partnership between McDonald’s India and NTR Jr transcends the traditional ambassador-brand relationship. It seeks to foster a shared spirit of enjoyment and camaraderie among food lovers. The essence of #DontExplainJustShare is not just about marketing a product; it’s about promoting a culture of sharing, a core value that both NTR Jr and McDonald’s India hold dear.