Skyline Luge Kuala Lumpur’s New Chapter with VoxEureka
Exciting news for adventure enthusiasts as Skyline Luge partners with VoxEureka to revolutionise its digital PR strategy in Malaysia. This partnership focuses on the launch and continuous promotion of Skyline Luge Kuala Lumpur (Skyline Luge KL), a venture that is already creating excitement in the adventure tourism industry.
Crafting a Unique Digital Strategy
VoxEureka’s involvement goes beyond the conventional PR framework, embracing a holistic approach that includes media relations, influencer engagement, and a robust social media strategy. This collaboration is a continuation of the momentum gained from the successful soft launch at Gamuda Luge Gardens, which attracted over 200 media personalities and content creators, signaling a promising start.
Skyline Luge’s Growing Footprint in Southeast Asia
The establishment of Skyline Luge in Kuala Lumpur, marking its eighth global location and second in Southeast Asia, reflects the brand’s escalating appeal. This new site in Kuala Lumpur is poised to deliver the same adrenaline-pumping experience that Skyline Luge is known for internationally.
Voices of Leadership: A Unified Vision
Gavin Barnes, General Manager of Skyline Luge KL, expressed his admiration for VoxEureka’s approach:“In these few months, VoxEureka has mirrored and matched our ambition to deliver a most thrilling introduction of the Luge to the Malaysian market. We’ve laid down a strong foundation in Malaysia and are excited to steer Skyline Luge KL into 2024 delivering safe, wholesome outdoor excitement for every Malaysian.”
Jonathan Tan, Managing Director of VoxEureka, shared similar sentiments: “The Luge is one of the world’s most excitement attractions and we’re so delighted to partner Skyline in introducing it to Malaysia. The partnership with Skyline has been highly collaborative and we’re looking forward to ramp up the excitement in the coming months.”
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VoxEureka’s Ascent in Digital PR
Since its inception in 2017, VoxEureka has rapidly emerged as a formidable force in Malaysia’s digital PR scene. Boasting a client list that includes names like BMW, TikTok, and Unilever, the agency has earned significant recognition in the industry. Its recent achievements, such as being named A+M’s AOTY PR Agency of the Year 2022 and PRCA APACs In-Market Consultancy of the Year 2022, underscore its growing influence.
This partnership between Skyline Luge KL and VoxEureka marks a significant milestone in Malaysia’s entertainment and adventure landscape, promising to bring unique and exhilarating experiences to thrill-seekers in Kuala Lumpur. As this exciting journey unfolds, we will continue to provide the latest insights and updates.
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